Rethinking the Hotel Gym Gets a Heavy Lift
Photo Credit: Hyatt is meeting guests’ changing needs with a unique approach that launches this month at five Hyatt Regency, Grand Hyatt and Hyatt properties with reserve suites used in one-hour increments. The StayFit Private Fitness pilot suites have been retrofitted as fitness studios with “essential fitness equipment,” like Pelotons. Hyatt Hotels
Skift Take
The pandemic has shifted the industry’s focus from fitness to wellness — which means reimagining investments in spaces like the hotel gym, and shared equipment.
Six feet may have been the figure heard ‘round the world two years ago, but these days when it comes to hotel fitness, the magic number is five.
Interest in Hilton’s Five Feet to Fitnes program is higher than ever before, notes Gary Steffen, senior vice president and global head of full service brands. Gone are the days where guests have to roll out a bath towel and maneuver around a coffee table to squeeze in some crunches. Hilton’s offering (currently in 30 hotels across six states) includes 11 pieces of fitness equipment and other gym accessories into a guest’s private space. They can then sweat to 200 recorded workouts — including indoor cycling and TRX — in just 60 inches of space, the distance for which the program gets its name.
While the hotel gym isn’t going away any time soon, the fitness experience has been reimagined and will continue to evolve, said Steffan. Across the industry, that includes how much squar
