Selene Brophy

Selene has over two decades of journalistic expertise spanning news, real estate, and travel sectors. She headed up the travel editorial division for 10 years at 24.com, the leading digital publisher in Africa, where she honed her multimedia content creation skills —ranging from video and podcast production to devising social media strategies. An industry thought leader, Selene was a featured speaker at WTM Africa 2019, where she delved into pressing issues like Overtourism and the role of Artificial Intelligence in modernizing the travel sector. She has also lent her expertise as a judge on multiple award panels, notably the WTMAfrica 2020 for the Most Compelling Agency Story. Academically, she holds a Post-Graduate Diploma in Media Management and is a graduate of the Seth Godin AltMBA program in 2017. She is also a 2020 Media24 Future Skills Development Program alumni. Beyond her professional pursuits, Selene is an avid traveler and adventurer, often exploring the great outdoors in Cape Town, South Africa, with her family and dogs. She channels her love for travel into crafting engaging social media reels via her iPhone.

Latest Stories

News Blog

TUI Opens New Digital Hub in Portugal

TUI Group has consolidated its digital activities in Portugal by opening a new tech center in Porto. Europe's largest holiday package tour operator continues to lean into an ambitious digital transformation, with the center set to focus on developing mobile apps, payment systems, and using artificial intelligence across both TUI's customer-facing and internal services. In…

Tour Operators

TourRadar Adds 2 Partners for Organized Adventure Tours

Some experiences can take place in a day. Others need at least a week. It requires complex travel planning, but the adventure far outweighs these challenges, which is why TourRadar wants to extend its travel product reach to more travel companies, especially online travel agencies.

TourRadar Adds 2 Partners for Organized Adventure Tours

Tour Operators

GetYourGuide CEO Wants to Change Boring AI Text Search

While flights and hotels are the backbone of the travel industry, the demand for experiential travel creates a ripe playground for AI disruption to focus on the experience economy.

GetYourGuide CEO Wants to Change Boring AI Text Search

Travel Technology

Zillow Co-Founder Flags Travel Startup Overfunding in Race for Killer AI App

The rapidly evolving landscape of artificial intelligence has far-reaching implications, particularly for startups specializing in niche AI travel services, who are at risk of becoming obsolete before getting off the ground.

Zillow Co-Founder Flags Travel Startup Overfunding in Race for Killer AI App

Online Travel

Booking’s CEO Warns About Overregulation: I’m Against Raising Prices

Booking Holding's acquisition of eTraveli serves as a litmus test for how far regulatory bodies can go to curb market consolidation.

Booking’s CEO Warns About Overregulation: I’m Against Raising Prices

News Blog

Europe’s Sandemans Free Walking Tours Partners with TripAdmit for Cashless Tipping

Sandemans Tours has partnered with TripAdmit to integrate its digital tipping and reviews platform, TipDirect, with its network of guides in more than 30 cities across Europe, North America, and the Middle East. The service offers a cashless and contactless tipping solution, allowing guests to pay directly via their smartphones to tour guides. Chris Sandeman, managing director of…

Tour Operators

Netflix’s Emily in Paris Turned into New Experience

Streaming shows like Emily in Paris are crowd-pullers for binge-watching, spiking the trend to inspire viewers to get off the couch with easy-to-book travel trips that replicate the show's experience in the real world.

Netflix’s Emily in Paris Turned into New Experience

Tour Operators

Klook Targets Growth in China and Gen Z Travelers

With Gen Z and Millennials making up most of Klook's audience, the experiences marketplace is heavily focused on these groups' spending habits and shifting approaches to discovering new trip ideas.

Klook Targets Growth in China and Gen Z Travelers

News Blog

Flight Centre Appoints New Lead For U.S. Corporate Traveler Division

Flight Centre Travel Group has appointed John van den Heuvel as president of its Corporate Traveler USA Division, as the company places significant focus on growth in the region. Van den Heuvel will lead the company's newly opened Corporate Traveler's headquarters in Bryant Park. Before his appointment, Van den Heuvel was president of the group's…

News Blog

ASTA Free Guide to Becoming a Travel Advisor Sees Thousands of Downloads

The American Society of Travel Advisors (ASTA) has seen over 12,000 downloads of its Travel Advisor Career Overview guide to becoming a travel agent since it made the resource free. Previously, ASTA's materials came with a fee, with only about 50 downloads in the five years before 2023. ASTA's next step in career training for aspiring travel…