Laura Powell

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Tourism

Selling U.S. Tourism in Trump Era Leaves Industry Grasping for Fixes

During the past couple of years, American government policies have been smearing the welcome mat that the U.S. travel industry tries to roll out for international tourists. As one U.S. Travel official noted this week: "Travel will go where it's easiest to go." And these days coming to America is not easy.

Laura Powell, Skift | 5 years ago

Selling U.S. Tourism in Trump Era Leaves Industry Grasping for Fixes

Business Travel

Why Luxury Travel Purveyors Should Pay Attention to Generation Z

While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.

Laura Powell, Skift | 5 years ago

Why Luxury Travel Purveyors Should Pay Attention to Generation Z

Business Travel

The Story Behind the Color Choices of Luxury Hotel Logos

When it comes to designing logos, luxury brands are generally risk-averse. That's even the case in the hospitality industry, where brands are always trying to promote their singularity. The names may change, but the colors stay the same.

Laura Powell, Skift | 5 years ago

The Story Behind the Color Choices of Luxury Hotel Logos

Business Travel

Luxury Beauty Brands Make Over Airport Retail

Duty-free airport retail is an excellent way to reach coveted consumers. But airports also serve as the perfect global showcase for brands to test market products, try out new retail concepts, and build brand awareness among customers from emerging countries.

Laura Powell, Skift | 5 years ago

Luxury Beauty Brands Make Over Airport Retail

Business Travel

Small Luxury Resorts Caught Up in Immigration Clampdown

While those on H-2B visas are simply guest workers, they are getting ensnared in the current immigration debate. And that’s a problem for small, seasonal resorts.

Laura Powell, Skift | 5 years ago

Business Travel

Cincinnati Courts Luxury Travelers Through Pro Tennis

Most major sporting events take place in cities that already attract large numbers of high-end tourists. But for one small Midwestern city, hosting a professional tennis tournament is a way to attract luxury travelers who might otherwise not consider a visit.

Laura Powell, Skift | 5 years ago

Cincinnati Courts Luxury Travelers Through Pro Tennis

Business Travel

When Luxury Goes Small

While secondary cities are having their moments, rural regions remain largely undiscovered by higher-end tourists. That's partly because of a lack of quality accommodations. But thanks to the recent tiny home phenomenon, even remote areas can attract visitors looking for something different.

Laura Powell, Skift | 5 years ago

When Luxury Goes Small

Tourism

How One Canadian Province Uses Icebergs to Attract Visitors

The best advice for destinations large and small as they embark upon marketing campaigns — keep it real. The efforts of isolated, iceberg-laden Newfoundland and Labrador is proof that going with the authenticity "floe" can melt the hearts of potential visitors.

Laura Powell, Skift | 5 years ago

How One Canadian Province Uses Icebergs to Attract Visitors

Luxury

How the Faroe Islands Became an ‘Un-Destination’

When you are promoting a destination that, for most of the world, seems to be in the middle of nowhere, you have to get creative in your marketing efforts. Recent prize-winning campaigns out of the Faroe Islands prove that when it comes to creativity, size doesn’t matter.

Laura Powell, Skift | 5 years ago

How the Faroe Islands Became an ‘Un-Destination’

Business Travel

The Luxury Travel Industry’s Most Overused Buzzwords

While journalists are never in favor of banning speech, we are all in when it comes to retiring clichés, shibboleths, and truthiness. See if any of the travel marketing "hidden gems" mentioned below make your list.

Laura Powell, Skift | 5 years ago

The Luxury Travel Industry’s Most Overused Buzzwords