Articles by Laura Powell

Ponant’s North American Push Highlights Growth in Expedition Cruising

Ponant’s North American Push Highlights Growth in Expedition Cruising

Laura Powell, Skift

With luxury travelers getting more adventurous it is not a surprise to see expedition cruising growing in popularity. French company Ponant is making a big push in North America, something that is likely going to benefit the sector as a whole.

5 days ago

Rwanda Is Making a Push for the Right Number of High-Spending Visitors

Rwanda Is Making a Push for the Right Number of High-Spending Visitors

Laura Powell, Skift

Rwanda is setting itself up as Africa's new big luxury tourism destination. And while mountain gorillas are the country's main attraction, new luxury lodges will help open up other regions of this small, yet highly diverse country.

2 weeks ago

Why Luxury Hotels Spend So Much Time Choosing Bathroom Amenities

Why Luxury Hotels Spend So Much Time Choosing Bathroom Amenities

Laura Powell, Skift

The general manager of Le Royal Monceau, Raffles Paris once told us that "the bathroom says everything about a hotel." We agree. Focusing on the bathroom amenities — the soaps, lotions, and potions — provides a valuable insight into the brand story.

3 weeks ago

China Aims to Attract More Luxury Travelers to Hainan

China Aims to Attract More Luxury Travelers to Hainan

Laura Powell, Skift

Chinese luxury travelers are making a mark on resort destinations around the world. But China itself is not largely considered a luxury resort destination for inbound travelers. The Chinese government is looking to change that equation.

4 weeks ago

Hotels Experiment With Pop-Ups to Attract New Audiences

Hotels Experiment With Pop-Ups to Attract New Audiences

Laura Powell, Skift

Given that luxury is all about rarity, it's no wonder that pop-ups of all sorts are creeping into the high-end arena. In the world of hospitality, basic pop-up accommodations have been springing up at festivals like Coachella for awhile. But more elaborate, ephemeral digs are only now starting to pop up in unexpected places around the world.

1 month ago

Tourism Australia Targets High-Spending Consumers With New Premium Strategy

Tourism Australia Targets High-Spending Consumers With New Premium Strategy

Laura Powell, Skift

Everyone is talking about experiential travel these days. But Tourism Australia is upping the ante, using experiences to drive a premium strategy aimed at attracting more affluent visitors.

2 months ago

An Inside Look at the Forbes Travel Guide

An Inside Look at the Forbes Travel Guide

Laura Powell, Skift

With so many hotel ratings systems out there, who can you trust? Should ratings systems be open to all, a la the People’s Choice Awards, or do more accurate results come from a system of professionals judging professionals, a la the Oscars or the Tonys? We take a look at one of the world's top rating guides for luxury properties.

2 months ago

How a Restored Raffles Hotel Will Target a New Generation of Luxury Travelers

How a Restored Raffles Hotel Will Target a New Generation of Luxury Travelers

Laura Powell, Skift

How do you update an iconic hotel without losing its charm? That's the challenge currently facing interior designers working on Raffles Singapore.

2 months ago

Urban Sports Resorts Are Closing the Gap Between Fitness and Hospitality

Urban Sports Resorts Are Closing the Gap Between Fitness and Hospitality

Laura Powell, Skift

Some of the country's highest-end fitness clubs are taking a gander at the hospitality space. But one athletic club in Chicago has already laid claim to opening the country's first "urban sports resort."

3 months ago

Travel + Leisure and the Problem of Pay to Play

Travel + Leisure and the Problem of Pay to Play

Laura Powell, Skift

A recent change in policy at Travel + Leisure is setting the luxury travel agent world abuzz. But T + L's move to monetize its A-List also says something about the changing state of travel journalism.

3 months ago

Why Slow Barge Cruising Is a Fast-Growing Luxury Option

Why Slow Barge Cruising Is a Fast-Growing Luxury Option

Laura Powell, Skift

Barging is a very small segment of the cruise industry, but it’s growing exponentially. That said, given that a typical barge only holds four to 12 passengers, and there are only about 100 barges in operation, exponential growth can take place with the addition of just a few new boats.

3 months ago

Luxury Travel Is Becoming Even More Specialized

Luxury Travel Is Becoming Even More Specialized

Laura Powell, Skift

Here's a concept you are likely to hear more about soon: silo travel. It's all about going to a place for a very specific reason, and luxury travelers are all over it.

4 months ago