Articles by Laura Powell

A Wellness Cruise Line Wants to Compete With the Industry’s Biggest Names

A Wellness Cruise Line Wants to Compete With the Industry’s Biggest Names

Laura Powell, Skift

A new cruise line is betting that focusing on a specific market niche will be a winning strategy. We look at the game plan behind the new fitness-focused concept and consider whether it can work out.

5 days ago

Wellness Activities Will Have Strong Ties With Luxury Travel in 2018

Wellness Activities Will Have Strong Ties With Luxury Travel in 2018

Laura Powell, Skift

The luxury travel market is often a starting point for themes that may, on first glance, seem a little bit out there. But given that some crazes withstand the test of time, it's worth assessing which ones might have staying power.

3 weeks ago

The Rise of Luxury Outposts on Mainstream Cruise Ships

The Rise of Luxury Outposts on Mainstream Cruise Ships

Laura Powell, Skift

Will a traveler who only expects the finest ever decide to board a mass-market cruise ship? Well, the marketplace has spoken and it says, “Maybe, but only under certain conditions.”

1 month ago

The Luxury Destinations Making a Big Impact in 2018

The Luxury Destinations Making a Big Impact in 2018

Laura Powell, Skift

We've made a list, and checked it twice, specifically looking at places where purveyors of luxury travel are setting up shop this year.

2 months ago

Hotels Use Technology and Design to Evolve the Healthy Room

Hotels Use Technology and Design to Evolve the Healthy Room

Laura Powell, Skift

Wouldn't it be nice if a hotel room could enhance your sleep, whip you into shape or make you relax? Four Seasons, MGM and Swissôtel are among the brands experimenting with accommodations designed to make guests feel healthier.

2 months ago

Luxury Boutique Hotels Become Part of the College Experience

Luxury Boutique Hotels Become Part of the College Experience

Laura Powell, Skift

Luxury boutique hotels are suddenly sprouting up near the campuses of small liberal arts colleges. But most seem to be shunning franchise flags in favor of independence. We examine the reasons why.

3 months ago

The Top Traits of Luxury Hospitality Employees

The Top Traits of Luxury Hospitality Employees

Laura Powell, Skift

Everyone agrees that service is key to the luxury experience. That means there's a great deal of pressure on hiring managers to find the right talent. They should be looking for certain key psychographic factors that have consistently proven to be strong indicators of employee success.

3 months ago

Conrad Ups Its Innovation Play

Conrad Ups Its Innovation Play

Laura Powell, Skift

In the heavily competitive luxury space, Conrad is looking to gain its edge through innovative technology.

3 months ago

Giving Free and Independent Travel a Luxury Edge

Giving Free and Independent Travel a Luxury Edge

Laura Powell, Skift

Long-time tour operator Ker & Downey has always had a mission to get travelers to less-explored regions. Aside from bringing in tourism dollars to developing countries, the company stands out for its commitment to on-the-ground philanthropy.

3 months ago

The Shifting Strategies of Luxury Duty-Free Retailers

The Shifting Strategies of Luxury Duty-Free Retailers

Laura Powell, Skift

With competition from online retailers rising, airport duty-free shops selling luxury goods need to up the ante. Some methods they are using seem to be successful, while others may start annoying potential customers.

3 months ago

The Wharf Turns Washington Into a Waterfront City

The Wharf Turns Washington Into a Waterfront City

Laura Powell, Skift

Even an established tourism city like Washington, D.C. needs new destinations. While the capital city's newest attraction has nothing to do with politics (thank goodness), it has everything to do with breaking down the walls between tourists and locals.

3 months ago

Consolidation Is Reshaping the North American Ski Market

Consolidation Is Reshaping the North American Ski Market

Laura Powell, Skift

Through a new venture with KSL Capital Partners, Aspen Skiing Company (Skico) is broadening its scope far beyond Colorado. But it's not only about amassing mountains. Skico is concentrating on building a new boutique hotel brand, which is raising eyebrows in its newest destination.

3 months ago