Articles by Laura Powell

How a Restored Raffles Hotel Will Target a New Generation of Luxury Travelers

How a Restored Raffles Hotel Will Target a New Generation of Luxury Travelers

Laura Powell, Skift

How do you update an iconic hotel without losing its charm? That's the challenge currently facing interior designers working on Raffles Singapore.

7 days ago

Urban Sports Resorts Are Closing the Gap Between Fitness and Hospitality

Urban Sports Resorts Are Closing the Gap Between Fitness and Hospitality

Laura Powell, Skift

Some of the country's highest-end fitness clubs are taking a gander at the hospitality space. But one athletic club in Chicago has already laid claim to opening the country's first "urban sports resort."

2 weeks ago

Travel + Leisure and the Problem of Pay to Play

Travel + Leisure and the Problem of Pay to Play

Laura Powell, Skift

A recent change in policy at Travel + Leisure is setting the luxury travel agent world abuzz. But T + L's move to monetize its A-List also says something about the changing state of travel journalism.

3 weeks ago

Why Slow Barge Cruising Is a Fast-Growing Luxury Option

Why Slow Barge Cruising Is a Fast-Growing Luxury Option

Laura Powell, Skift

Barging is a very small segment of the cruise industry, but it’s growing exponentially. That said, given that a typical barge only holds four to 12 passengers, and there are only about 100 barges in operation, exponential growth can take place with the addition of just a few new boats.

1 month ago

Luxury Travel Is Becoming Even More Specialized

Luxury Travel Is Becoming Even More Specialized

Laura Powell, Skift

Here's a concept you are likely to hear more about soon: silo travel. It's all about going to a place for a very specific reason, and luxury travelers are all over it.

2 months ago

Thought Leadership Conferences Target High-End Travelers

Thought Leadership Conferences Target High-End Travelers

Laura Powell, Skift

Nowadays, luxury travel is all about discovering new frontiers. It's not just about expanding physical and geographic boundaries. The travel cognoscenti are "brain dating" around the world in order to stretch their minds.

2 months ago

Targeting a New Microgeneration of Luxury Travelers

Targeting a New Microgeneration of Luxury Travelers

Laura Powell, Skift

Just when you started having it up to here with ballyhooed buzzwords like millennials, authenticity and experiential travel, along comes J. Walter Thompson with a whole new compendium of marketing terminology. Let's see what sticks.

2 months ago

Japan Is Upping Its Tourism Game Before the 2020 Olympics

Japan Is Upping Its Tourism Game Before the 2020 Olympics

Laura Powell, Skift

Japan lags far behind its Asian tourism competition in attracting Western visitors. As the 2020 Tokyo Olympic Games approach, the country is adopting a new strategy for landing on the region's tourism medal stand.

2 months ago

A Wellness Cruise Line Wants to Compete With the Industry’s Biggest Names

A Wellness Cruise Line Wants to Compete With the Industry’s Biggest Names

Laura Powell, Skift

A new cruise line is betting that focusing on a specific market niche will be a winning strategy. We look at the game plan behind the new fitness-focused concept and consider whether it can work out.

2 months ago

Wellness Activities Will Have Strong Ties With Luxury Travel in 2018

Wellness Activities Will Have Strong Ties With Luxury Travel in 2018

Laura Powell, Skift

The luxury travel market is often a starting point for themes that may, on first glance, seem a little bit out there. But given that some crazes withstand the test of time, it's worth assessing which ones might have staying power.

3 months ago

The Rise of Luxury Outposts on Mainstream Cruise Ships

The Rise of Luxury Outposts on Mainstream Cruise Ships

Laura Powell, Skift

Will a traveler who only expects the finest ever decide to board a mass-market cruise ship? Well, the marketplace has spoken and it says, “Maybe, but only under certain conditions.”

3 months ago

The Luxury Destinations Making a Big Impact in 2018

The Luxury Destinations Making a Big Impact in 2018

Laura Powell, Skift

We've made a list, and checked it twice, specifically looking at places where purveyors of luxury travel are setting up shop this year.

4 months ago