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Cincinnati Courts Luxury Travelers Through Pro Tennis

Cincinnati Courts Luxury Travelers Through Pro Tennis

Laura Powell, Skift

Most major sporting events take place in cities that already attract large numbers of high-end tourists. But for one small Midwestern city, hosting a professional tennis tournament is a way to attract luxury travelers who might otherwise not consider a visit.

20 hours ago

When Luxury Goes Small

When Luxury Goes Small

Laura Powell, Skift

While secondary cities are having their moments, rural regions remain largely undiscovered by higher-end tourists. That's partly because of a lack of quality accommodations. But thanks to the recent tiny home phenomenon, even remote areas can attract visitors looking for something different.

1 week ago

How One Canadian Province Uses Icebergs to Attract Visitors

How One Canadian Province Uses Icebergs to Attract Visitors

Laura Powell, Skift

The best advice for destinations large and small as they embark upon marketing campaigns — keep it real. The efforts of isolated, iceberg-laden Newfoundland and Labrador is proof that going with the authenticity "floe" can melt the hearts of potential visitors.

2 weeks ago

How the Faroe Islands Became an ‘Un-Destination’

How the Faroe Islands Became an ‘Un-Destination’

Laura Powell, Skift

When you are promoting a destination that, for most of the world, seems to be in the middle of nowhere, you have to get creative in your marketing efforts. Recent prize-winning campaigns out of the Faroe Islands prove that when it comes to creativity, size doesn’t matter.

3 weeks ago

The Luxury Travel Industry’s Most Overused Buzzwords

The Luxury Travel Industry’s Most Overused Buzzwords

Laura Powell, Skift

While journalists are never in favor of banning speech, we are all in when it comes to retiring clichés, shibboleths, and truthiness. See if any of the travel marketing "hidden gems" mentioned below make your list.

4 weeks ago

The Meticulous Detail and Effort Behind the Hotel Bathrobe

The Meticulous Detail and Effort Behind the Hotel Bathrobe

Laura Powell, Skift

A room in a luxury hotel is certainly incomplete without a bathrobe. But beyond satisfying guest expectations, brands are realizing that spiffing up their wraparound options can shower them with extra benefits.

1 month ago

How a French Gourmet Food Brand Plans to Succeed in Hotels

How a French Gourmet Food Brand Plans to Succeed in Hotels

Laura Powell, Skift

Another example of a luxury brand extending its reach into hospitality is developing out of Paris. But the question is, do we really need another luxury hotel brand? Maybe, if it has a certain je ne sais quoi.

2 months ago

How a Performance Artist Is Helping a D.C. Hotel Be a Hub of Culture

How a Performance Artist Is Helping a D.C. Hotel Be a Hub of Culture

Laura Powell, Skift

It's not unusual for hotels to talk about how they curate local culture into the experience. But a new hotel in Washington, D.C. is not just talking the talk, but walking the walk with this job.

2 months ago

How Luxury Hospitality Can Use Technology to Stay Human

How Luxury Hospitality Can Use Technology to Stay Human

Laura Powell, Skift

Trends in travel are never mutually exclusive. We take a look at a new report out of Switzerland to examine how the biggest trends in hospitality overlap and how they impact the luxury sector.

2 months ago

How a Little-Known California Surf Town Hopes to Win Over Luxury Tourists

How a Little-Known California Surf Town Hopes to Win Over Luxury Tourists

Laura Powell, Skift

Upon hearing the names Laguna Niguel and Newport Beach, do you start itching to experience the luxe life in Southern California? Probably so. On the other hand, unless you are from Orange County, the name Dana Point conjures ... well, not much. But a recently formed DMO is looking to put Dana Point on the OC's luxury travel map.

2 months ago

Where to Find the World’s Biggest Spenders

Where to Find the World’s Biggest Spenders

Laura Powell, Skift

As luxury brands look to expand their global reach, they would be wise to look into markets where the almost-rich and the rich are getting richer. A new report maps out where wealth is scaling quickly.

3 months ago

Luxury Brands Are Making Unconventional Partnerships the Next Big Thing

Luxury Brands Are Making Unconventional Partnerships the Next Big Thing

Laura Powell, Skift

Convergence, collaboration, partnership. By whatever name you call the phenomenon, expect to see more luxury travel companies taking the tack of expanding their appeal through teaming up with brands their customers likely fancy.

3 months ago