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Regent Wants to Reclaim Its Crown Under IHG

Regent Wants to Reclaim Its Crown Under IHG

Laura Powell, Skift

With new hotel brands popping up every day, it can be a challenge to establish name recognition among consumers. That's one challenge InterContinental Hotels Group doesn't have to deal with as it works to revive the Regent brand.

7 days ago

California Leads U.S. Destinations’ Efforts to Target the Middle East Luxury Traveler

California Leads U.S. Destinations’ Efforts to Target the Middle East Luxury Traveler

Laura Powell, Skift

In the effort to attract high-spending tourists, states often look overseas. That's a good idea — international visitors typically spend more than domestic travelers. But certain international markets present a more complicated consumer landscape than others. That's what Visit California has discovered as it starts wooing more travelers from the Middle East.

3 weeks ago

How a Drop in Chinese Tourism Will Hurt Luxury Retail in the U.S.

How a Drop in Chinese Tourism Will Hurt Luxury Retail in the U.S.

Laura Powell, Skift

An expected drop in Chinese tourism to the United States won’t just impact hotels and restaurants. In fact retail may take the biggest hit.

4 weeks ago

Selling U.S. Tourism in Trump Era Leaves Industry Grasping for Fixes

Selling U.S. Tourism in Trump Era Leaves Industry Grasping for Fixes

Laura Powell, Skift

During the past couple of years, American government policies have been smearing the welcome mat that the U.S. travel industry tries to roll out for international tourists. As one U.S. Travel official noted this week: "Travel will go where it's easiest to go." And these days coming to America is not easy.

1 month ago

Why Luxury Travel Purveyors Should Pay Attention to Generation Z

Why Luxury Travel Purveyors Should Pay Attention to Generation Z

Laura Powell, Skift

While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.

2 months ago

The Story Behind the Color Choices of Luxury Hotel Logos

The Story Behind the Color Choices of Luxury Hotel Logos

Laura Powell, Skift

When it comes to designing logos, luxury brands are generally risk-averse. That's even the case in the hospitality industry, where brands are always trying to promote their singularity. The names may change, but the colors stay the same.

2 months ago

Luxury Beauty Brands Make Over Airport Retail

Luxury Beauty Brands Make Over Airport Retail

Laura Powell, Skift

Duty-free airport retail is an excellent way to reach coveted consumers. But airports also serve as the perfect global showcase for brands to test market products, try out new retail concepts, and build brand awareness among customers from emerging countries.

2 months ago

Small Luxury Resorts Caught Up in Immigration Clampdown

Laura Powell, Skift

While those on H-2B visas are simply guest workers, they are getting ensnared in the current immigration debate. And that’s a problem for small, seasonal resorts.

3 months ago

Cincinnati Courts Luxury Travelers Through Pro Tennis

Cincinnati Courts Luxury Travelers Through Pro Tennis

Laura Powell, Skift

Most major sporting events take place in cities that already attract large numbers of high-end tourists. But for one small Midwestern city, hosting a professional tennis tournament is a way to attract luxury travelers who might otherwise not consider a visit.

3 months ago

When Luxury Goes Small

When Luxury Goes Small

Laura Powell, Skift

While secondary cities are having their moments, rural regions remain largely undiscovered by higher-end tourists. That's partly because of a lack of quality accommodations. But thanks to the recent tiny home phenomenon, even remote areas can attract visitors looking for something different.

3 months ago

How One Canadian Province Uses Icebergs to Attract Visitors

How One Canadian Province Uses Icebergs to Attract Visitors

Laura Powell, Skift

The best advice for destinations large and small as they embark upon marketing campaigns — keep it real. The efforts of isolated, iceberg-laden Newfoundland and Labrador is proof that going with the authenticity "floe" can melt the hearts of potential visitors.

3 months ago

How the Faroe Islands Became an ‘Un-Destination’

How the Faroe Islands Became an ‘Un-Destination’

Laura Powell, Skift

When you are promoting a destination that, for most of the world, seems to be in the middle of nowhere, you have to get creative in your marketing efforts. Recent prize-winning campaigns out of the Faroe Islands prove that when it comes to creativity, size doesn’t matter.

3 months ago