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How a Little-Known California Surf Town Hopes to Win Over Luxury Tourists

How a Little-Known California Surf Town Hopes to Win Over Luxury Tourists

Laura Powell, Skift

Upon hearing the names Laguna Niguel and Newport Beach, do you start itching to experience the luxe life in Southern California? Probably so. On the other hand, unless you are from Orange County, the name Dana Point conjures ... well, not much. But a recently formed DMO is looking to put Dana Point on the OC's luxury travel map.

1 week ago

Where to Find the World’s Biggest Spenders

Where to Find the World’s Biggest Spenders

Laura Powell, Skift

As luxury brands look to expand their global reach, they would be wise to look into markets where the almost-rich and the rich are getting richer. A new report maps out where wealth is scaling quickly.

2 weeks ago

Luxury Brands Are Making Unconventional Partnerships the Next Big Thing

Luxury Brands Are Making Unconventional Partnerships the Next Big Thing

Laura Powell, Skift

Convergence, collaboration, partnership. By whatever name you call the phenomenon, expect to see more luxury travel companies taking the tack of expanding their appeal through teaming up with brands their customers likely fancy.

4 weeks ago

Luxury Italian Brands Fashion Travel Experiences

Luxury Italian Brands Fashion Travel Experiences

Laura Powell, Skift

What does it take to bring more high-end travelers to your destination? Offer them more high-end experiences. That's the aim of two new projects stemming out of Italy's luxury goods industry.

1 month ago

Car Companies Team With Luxury Hotels to Drive High-End Road Trips

Car Companies Team With Luxury Hotels to Drive High-End Road Trips

Laura Powell, Skift

This is the year of luxury brand collaborations. Two sectors that are coming together in a particularly big way are hospitality and automotive. We look at what's driving the motor trend.

1 month ago

Luxury Agency Groups Tackle the Recruitment Conundrum

Luxury Agency Groups Tackle the Recruitment Conundrum

Laura Powell, Skift

Today's luxury agent has to be part travel advisor, part business person, and part life coach. Finding candidates with this trifecta of skills is no easy task. That's why a pair of top luxury agency consortia is tackling the recruitment conundrum through education.

2 months ago

Hyatt’s New Wellness Exec Talks Strategy

Hyatt’s New Wellness Exec Talks Strategy

Laura Powell, Skift

As luxury hotel companies work to become spaces for healthy living, we'll likely start seeing more people with "wellness" or "well-being" in their titles take up senior positions.

2 months ago

The Next Big Destinations for Luxury Brands

The Next Big Destinations for Luxury Brands

Laura Powell, Skift

Where will luxury travelers be jetting off to in 2019? For clues, look at where the world's high-end brands are opening their newest properties.

2 months ago

Destinations Push Green Credentials to Entice Luxury Travelers

Destinations Push Green Credentials to Entice Luxury Travelers

Laura Powell, Skift

While many destinations are upping their sustainability game, a few are actually actively promoting it as a way to attract higher-end visitors. Monaco and Slovenia are trying to prove that selling green will positively color tourism perceptions ... and revenues.

3 months ago

Instagram Helps Shape New Honeymoon Experiences

Instagram Helps Shape New Honeymoon Experiences

Laura Powell, Skift

Well-heeled newlyweds are hoofing to destinations far beyond the beach for their honeymoons these days. Influenced by Instagram and luxury travel advisors, couples with means are looking for more meaningful, adventure-filled post-wedding getaways.

3 months ago

Why Luxury Companies Need to Pay Attention to the Newly Wealthy

Why Luxury Companies Need to Pay Attention to the Newly Wealthy

Laura Powell, Skift

Just as a gold digger goes after an older mate with deep pockets, so the luxury market has traditionally kept a focus on the mature top 5 percent. But as the world of wealth evolves, companies need to broaden their horizons to consider the new and younger groups that are becoming eligible for elite status.

3 months ago

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

Laura Powell, Skift

Wellness hospitality brands known for their idyllic locations are heading to New York City. Will the temptation of taking a bite out of the Big Apple prove a brand benefit or drawback?

3 months ago