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Measuring the Value of Wellness to a Hotel Brand

Measuring the Value of Wellness to a Hotel Brand

Laura Powell, Skift

Every time you turn around these days, a major hotel company is announcing that it has hired a chief wellness officer. But will this wave of devotion to wellness be a phase or a long-lasting phenomenon? Look to the return on investment for that answer.

4 days ago

Can Wellness Provide an Antidote to Overtourism?

Can Wellness Provide an Antidote to Overtourism?

Laura Powell, Skift

We at Skift often discuss the dangers of overtourism. But during a recent forum on global wellness, we discovered a possible cure.

2 weeks ago

What European Luxury Hotels Can Learn From Their Midscale Cousins

What European Luxury Hotels Can Learn From Their Midscale Cousins

Laura Powell, Skift

Maybe it’s because Europe has a higher percentage of independent hotels. Maybe it’s because Europe is made up of so many distinct cultures. Regardless, it seems that for some reason, in Europe, hospitality industry innovation tilts toward individuality. Analysts tell us why that is the case.

2 weeks ago

In Austin, Wellness Is Fast Becoming the New Weird

In Austin, Wellness Is Fast Becoming the New Weird

Laura Powell, Skift

Austin may be best known for its music bona fides, but wellness is also becoming instrumental in bringing an eclectic mix of visitors to the Texas capital city. It must be something in the water ... or in the hills.

4 weeks ago

Decades-Old Travel Media Company Andrew Harper Goes Back to Basics

Decades-Old Travel Media Company Andrew Harper Goes Back to Basics

Laura Powell, Skift

Truth in consumer travel coverage is a rare commodity in this day and age of influencers, paid content and the pursuit of profit. But one bespoke media company thinks it can succeed solely by sending writers around the world, paying the travel bills along the way.

2 months ago

High-End Hotels Can Use Art for the Bottom Line’s Sake

High-End Hotels Can Use Art for the Bottom Line’s Sake

Laura Powell, Skift

In this Instagram era, a hotel art collection can be framed as an insta-marketing tool. We talked with several art curators about how luxury hotels can use art as a platform for branding and creating local buzz.

2 months ago

Luxury General Managers on How Five-Star Expectations Have Changed

Luxury General Managers on How Five-Star Expectations Have Changed

Laura Powell, Skift

What better way to discover how luxury travel has evolved than to chat with veterans of the five-star hospitality space?

2 months ago

How Luxury Operators Dial Into Top-Producing Agents

How Luxury Operators Dial Into Top-Producing Agents

Laura Powell, Skift

It's an old business axiom that 20 percent of customers are responsible for 80 percent of one's business. Top travel companies are recognizing this is certainly the case in the world of luxury travel agents. That's why more and more of them are starting to create novel programs for their best sellers.

2 months ago

Palau Tests the Waters of Luxury Tourism

Palau Tests the Waters of Luxury Tourism

Laura Powell, Skift

The tiny republic of Palau is striving to become a global leader in ecotourism. In recent years, the government has made moves to ensure the country becomes a pristine paradise for luxury travelers.

3 months ago

New Cultural and Business Hub Will Reshape Zurich’s Tourism Image

New Cultural and Business Hub Will Reshape Zurich’s Tourism Image

Laura Powell, Skift

As we have seen in recent years, new multi-use developments can have transformative effects on under-utilized sections of major cities. Zurich is banking on The Circle to create a new reason for tourists to visit the city.

3 months ago

Millennials and Chinese Consumers Are Rewriting the Luxury Rulebook

Millennials and Chinese Consumers Are Rewriting the Luxury Rulebook

Laura Powell, Skift

The luxury goods market is going to be worth more than $450 billion by 2025 and many of its trends are relevant to travel as well. Younger consumers see brands in a different way than previous generations — and for them consistency is key.

3 months ago

Ponant’s North American Push Highlights Growth in Expedition Cruising

Ponant’s North American Push Highlights Growth in Expedition Cruising

Laura Powell, Skift

With luxury travelers getting more adventurous it is not a surprise to see expedition cruising growing in popularity. French company Ponant is making a big push in North America, something that is likely going to benefit the sector as a whole.

4 months ago