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The Next Big Destinations for Luxury Brands

The Next Big Destinations for Luxury Brands

Laura Powell, Skift

Where will luxury travelers be jetting off to in 2019? For clues, look at where the world's high-end brands are opening their newest properties.

5 days ago

Destinations Push Green Credentials to Entice Luxury Travelers

Destinations Push Green Credentials to Entice Luxury Travelers

Laura Powell, Skift

While many destinations are upping their sustainability game, a few are actually actively promoting it as a way to attract higher-end visitors. Monaco and Slovenia are trying to prove that selling green will positively color tourism perceptions ... and revenues.

2 weeks ago

Instagram Helps Shape New Honeymoon Experiences

Instagram Helps Shape New Honeymoon Experiences

Laura Powell, Skift

Well-heeled newlyweds are hoofing to destinations far beyond the beach for their honeymoons these days. Influenced by Instagram and luxury travel advisors, couples with means are looking for more meaningful, adventure-filled post-wedding getaways.

3 weeks ago

Why Luxury Companies Need to Pay Attention to the Newly Wealthy

Why Luxury Companies Need to Pay Attention to the Newly Wealthy

Laura Powell, Skift

Just as a gold digger goes after an older mate with deep pockets, so the luxury market has traditionally kept a focus on the mature top 5 percent. But as the world of wealth evolves, companies need to broaden their horizons to consider the new and younger groups that are becoming eligible for elite status.

4 weeks ago

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos

Laura Powell, Skift

Wellness hospitality brands known for their idyllic locations are heading to New York City. Will the temptation of taking a bite out of the Big Apple prove a brand benefit or drawback?

1 month ago

Don’t Accuse This Hotel Musical Director of Being the Muzak Guy

Don’t Accuse This Hotel Musical Director of Being the Muzak Guy

Laura Powell, Skift

It's likely that the musical experience of most hotel employees doesn't extend far beyond karaoke. Not the case for a certain Hungarian concierge, whose vast musical background strikes a special chord with guests.

1 month ago

What the Very Best Luxury Brands Can Teach the Travel Industry

What the Very Best Luxury Brands Can Teach the Travel Industry

Laura Powell, Skift

A new study finds that the more consumers trust a brand, the more successful it is likely to be. Easy to say, but in an era of rapidly evolving trends and tastes, how can brands maintain that trust while reinventing their offerings? Luxury companies have proven especially adept at navigating these choppy waters.

2 months ago

Measuring the Value of Wellness to a Hotel Brand

Measuring the Value of Wellness to a Hotel Brand

Laura Powell, Skift

Every time you turn around these days, a major hotel company is announcing that it has hired a chief wellness officer. But will this wave of devotion to wellness be a phase or a long-lasting phenomenon? Look to the return on investment for that answer.

2 months ago

Can Wellness Provide an Antidote to Overtourism?

Can Wellness Provide an Antidote to Overtourism?

Laura Powell, Skift

We at Skift often discuss the dangers of overtourism. But during a recent forum on global wellness, we discovered a possible cure.

2 months ago

What European Luxury Hotels Can Learn From Their Midscale Cousins

What European Luxury Hotels Can Learn From Their Midscale Cousins

Laura Powell, Skift

Maybe it’s because Europe has a higher percentage of independent hotels. Maybe it’s because Europe is made up of so many distinct cultures. Regardless, it seems that for some reason, in Europe, hospitality industry innovation tilts toward individuality. Analysts tell us why that is the case.

2 months ago

In Austin, Wellness Is Fast Becoming the New Weird

In Austin, Wellness Is Fast Becoming the New Weird

Laura Powell, Skift

Austin may be best known for its music bona fides, but wellness is also becoming instrumental in bringing an eclectic mix of visitors to the Texas capital city. It must be something in the water ... or in the hills.

3 months ago

Decades-Old Travel Media Company Andrew Harper Goes Back to Basics

Decades-Old Travel Media Company Andrew Harper Goes Back to Basics

Laura Powell, Skift

Truth in consumer travel coverage is a rare commodity in this day and age of influencers, paid content and the pursuit of profit. But one bespoke media company thinks it can succeed solely by sending writers around the world, paying the travel bills along the way.

3 months ago