Laura Powell

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Luxury

High-End Hotels Lean Into Role as Curators of Niche Brands

At Skift New Luxury, we frequently write about cross-branding efforts between high-end brands. Hotels are especially well-positioned to provide a showcase for niche products and deepen the relationship with their guests in the process.

Laura Powell, Skift | 5 years ago

High-End Hotels Lean Into Role as Curators of Niche Brands

Hotels

Luxury Boutique Hotels Push Further Into Former Warehouse Districts

All over the world, once-derelict areas in cities are still drawing hotels because the price is right. How long will that last?

Laura Powell, Skift | 5 years ago

Luxury Boutique Hotels Push Further Into Former Warehouse Districts

Business Travel

Amsterdam Turns to Luxury to Allay Overtourism Concerns

When your destination is considered the ultimate hotbed of overtourism, what do you do to reduce crowding? For Amsterdam, the answer lies in luxury.

Laura Powell, Skift | 5 years ago

Amsterdam Turns to Luxury to Allay Overtourism Concerns

Hotels

Material Matters at The St. Regis: Covering the Job of Hotel Upholsterer

Whether it's hanging on the walls or blanketing chairs and sofas, fabric plays a starring role at The St. Regis New York. That's why the hotel employs a full-time upholsterer, who is constantly canvassing the premises to keep material in tip-top shape.

Laura Powell, Skift | 5 years ago

Material Matters at The St. Regis: Covering the Job of Hotel Upholsterer

Business Travel

Luxury Accommodations Head Outdoors in Creative Ways

We’ve been reporting on alternative luxury accommodations like glamping, yurts, and tiny homes for the past couple of years. But now the hotel-less caravansary is going one step beyond, offering a variety of alternative accommodations all in one location.

Laura Powell, Skift | 5 years ago

Luxury Accommodations Head Outdoors in Creative Ways

Tourism

Bridging the Disconnect Between Destination Marketers and Communities They Serve

The talk at the Destinations International annual conference in St. Louis was all about how destination marketing organizations need to transform themselves into destination management organizations. The shift is starting to take place. Progressive destinations that have a head-start on this strategy will take a bigger slice of the pie.

Laura Powell, Skift | 5 years ago

Bridging the Disconnect Between Destination Marketers and Communities They Serve

Business Travel

Ranchers Wrangle Luxury Travelers to Wide-Open Spaces

As we frequently report in Skift New Luxury, five-star accommodation is no longer confined to the hotel sector. Shipping containers, tiny homes, and tents are all being tricked out to satisfy the high-end traveler's need for novelty. And now, cowboy wannabes can even go posh by renting out a ranch.

Laura Powell, Skift | 5 years ago

Ranchers Wrangle Luxury Travelers to Wide-Open Spaces

Hotels

Regent Wants to Reclaim Its Crown Under IHG

With new hotel brands popping up every day, it can be a challenge to establish name recognition among consumers. That's one challenge InterContinental Hotels Group doesn't have to deal with as it works to revive the Regent brand.

Laura Powell, Skift | 5 years ago

Regent Wants to Reclaim Its Crown Under IHG

Business Travel

California Leads U.S. Destinations’ Efforts to Target the Middle East Luxury Traveler

In the effort to attract high-spending tourists, states often look overseas. That's a good idea — international visitors typically spend more than domestic travelers. But certain international markets present a more complicated consumer landscape than others. That's what Visit California has discovered as it starts wooing more travelers from the Middle East.

Laura Powell, Skift | 5 years ago

California Leads U.S. Destinations’ Efforts to Target the Middle East Luxury Traveler

Business Travel

How a Drop in Chinese Tourism Will Hurt Luxury Retail in the U.S.

An expected drop in Chinese tourism to the United States won’t just impact hotels and restaurants. In fact retail may take the biggest hit.

Laura Powell, Skift | 5 years ago

How a Drop in Chinese Tourism Will Hurt Luxury Retail in the U.S.