Laura Powell

Latest Stories

Business Travel

The Meticulous Detail and Effort Behind the Hotel Bathrobe

A room in a luxury hotel is certainly incomplete without a bathrobe. But beyond satisfying guest expectations, brands are realizing that spiffing up their wraparound options can shower them with extra benefits.

Laura Powell, Skift | 5 years ago

The Meticulous Detail and Effort Behind the Hotel Bathrobe

Business Travel

How a French Gourmet Food Brand Plans to Succeed in Hotels

Another example of a luxury brand extending its reach into hospitality is developing out of Paris. But the question is, do we really need another luxury hotel brand? Maybe, if it has a certain je ne sais quoi.

Laura Powell, Skift | 5 years ago

How a French Gourmet Food Brand Plans to Succeed in Hotels

Hotels

How a Performance Artist Is Helping a D.C. Hotel Be a Hub of Culture

It's not unusual for hotels to talk about how they curate local culture into the experience. But a new hotel in Washington, D.C. is not just talking the talk, but walking the walk with this job.

Laura Powell, Skift | 5 years ago

How a Performance Artist Is Helping a D.C. Hotel Be a Hub of Culture

Business Travel

How Luxury Hospitality Can Use Technology to Stay Human

Trends in travel are never mutually exclusive. We take a look at a new report out of Switzerland to examine how the biggest trends in hospitality overlap and how they impact the luxury sector.

Laura Powell, Skift | 5 years ago

How Luxury Hospitality Can Use Technology to Stay Human

Business Travel

How a Little-Known California Surf Town Hopes to Win Over Luxury Tourists

Upon hearing the names Laguna Niguel and Newport Beach, do you start itching to experience the luxe life in Southern California? Probably so. On the other hand, unless you are from Orange County, the name Dana Point conjures ... well, not much. But a recently formed DMO is looking to put Dana Point on the OC's luxury travel map.

Laura Powell, Skift | 5 years ago

How a Little-Known California Surf Town Hopes to Win Over Luxury Tourists

Business Travel

Where to Find the World’s Biggest Spenders

As luxury brands look to expand their global reach, they would be wise to look into markets where the almost-rich and the rich are getting richer. A new report maps out where wealth is scaling quickly.

Laura Powell, Skift | 5 years ago

Where to Find the World’s Biggest Spenders

Business Travel

Luxury Brands Are Making Unconventional Partnerships the Next Big Thing

Convergence, collaboration, partnership. By whatever name you call the phenomenon, expect to see more luxury travel companies taking the tack of expanding their appeal through teaming up with brands their customers likely fancy.

Laura Powell, Skift | 5 years ago

Luxury Brands Are Making Unconventional Partnerships the Next Big Thing

Tourism

Luxury Italian Brands Fashion Travel Experiences

What does it take to bring more high-end travelers to your destination? Offer them more high-end experiences. That's the aim of two new projects stemming out of Italy's luxury goods industry.

Laura Powell, Skift | 5 years ago

Luxury Italian Brands Fashion Travel Experiences

Business Travel

Car Companies Team With Luxury Hotels to Drive High-End Road Trips

This is the year of luxury brand collaborations. Two sectors that are coming together in a particularly big way are hospitality and automotive. We look at what's driving the motor trend.

Laura Powell, Skift | 5 years ago

Car Companies Team With Luxury Hotels to Drive High-End Road Trips

Business Travel

Luxury Agency Groups Tackle the Recruitment Conundrum

Today's luxury agent has to be part travel advisor, part business person, and part life coach. Finding candidates with this trifecta of skills is no easy task. That's why a pair of top luxury agency consortia is tackling the recruitment conundrum through education.

Laura Powell, Skift | 5 years ago

Luxury Agency Groups Tackle the Recruitment Conundrum