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Media and PR
Giving travelers a peek at what happens behind the scenes by sharing their staff's personal take is one way to build brand affinity.
Joyce Manalo, Skift | 9 years ago
Snapchat's stories entice Millennials to see what locals experience, and the least travel brands can do on this platform is watch, learn, and iterate.
The integration of user-generated content into campaigns reassigns creative control from composing and capturing images to identifying real-life stories.
Brand values, look and feel have a place on social media and the success of this translations hinges on how well the brand itself picks, grooms and empowers their team.
American and European tours looked so grand back then.
Truly identifying with travelers as a traveler -- not as a marketer who is thinking like a traveler -- helps viewers relate better to the brand message.
Massive impression figures from sponsored influencers that have millions of followers are impressive and easy to quantify, but measuring the efficacy of their visual content is harder but worth the effort.
Tourism
Sometimes a small tight-knit team is all you need to get a lot done and control messaging to quickly formulate an on-brand respond on social media.
Low-tech and high-tech productions can have a way of dialing in and out of authenticity.
When will the majority of travel CEOs smarten up and use social media to praise their employees and appreciate their customers? It's OK to be human.
