Articles by Haixia Wang

What’s on consumers’ mind now about traveling on the other side of the pandemic? Skift Research’s third monthly travel tracker report attempts to find the answers.

What will travel look like on the other side of the pandemic? Skift Research’s monthly travel tracker looks into consumer’s changing attitudes about travel when they start to travel again.

We're making it easier for travel professionals to get access to the information they need in these crucial times.

The travel arrangement and reservation services sector has experienced strong growth for the past few years and outperformed other major travel verticals. We believe this trend will continue in the next few years, aided by more digital transformation.

Travel advisors still exist; tour operators are the last sector to move to digital; online travel platforms are scrambling to keep the growth rate high. We are expecting to see more changes shaping the travel arrangement and reservation services sector in the next few years.

Heading into 2020, we handpicked 10 reports we published in 2019 that touch upon the most important topics and trends in travel. These themes should be top of mind moving forward.

As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.