Greg Oates

The event of the future is a co-created hybrid mechanism of live and virtual engagement, fluidly connecting more people through more channels over longer periods of time to leverage the collective knowledge of the community.

By creating new networks between the bureau and local businesses—tourism and otherwise—the Vancouver "DMMO" is rewriting the rules of internal destination engagement.

Accor is indicative of where hotel brands are headed as they attempt to engage bookers to start and end on a hotel's brand.com site. But it's doing so with content and features users have shown little to no interest in using.

Gen X and Boomer business travelers craving low rates and high design, without the overtly weird and whimsical, may have finally found what they're looking for.

By pooling resources, the national DMOs can build on each others' strengths and expand Europe's exposure for corporate travelers and meeting attendees beyond the traditional first-tier countries.

DMAI is working overtime to illustrate how tourism drives more than air arrivals and hotel nights to a destination when tourism marketers work well with local economic developers.

The need to meet LEED certification for every Element Hotel has slowed the development pipeline, but will it pay off in the future as more consumers demand greener accommodations?

As legacy hotel groups continue to build and buy boutique hotel brands, they're commoditizing the entire sector.

This content strategy works because the website is dynamic with new in-house and user generated content posting on a daily basis, and it's seamlessly integrated with social.

While many of the award winners in this year's lineup offer sumptuous hotel experiences, there's a somewhat narrow scope and surprising lack of modern innovation.