There's huge growth potential in the hybrid hostel/hotel market, luring new guest types with high-concept design and single rooms, and it's coming to America.
With exponential growth in global wealth and connectivity, Starwood anticipates the next phase of hotel innovation will revolve around personalization.
Switzerland is shifting away from tradition and triteness with a headturning array of next-generation architecture for hotels, convention spaces, and attractions.
American companies are now traveling to Europe in numbers approaching pre-4Q 2008 levels, but the focus is more on value, emerging destinations, and the next-generation business traveler.