Greg Oates

Luxury hotels are constantly adapting to stay ahead of fickle and fast changing consumer travel habits, while also trying to stay on message at the same time.

Marriott has the chance to position itself at the front of the hospitality tech wars if it can deliver on the promise of beacon technology. It should start by getting rid of the disjointed app experience and not require an extra download.

Shangri-La is leveraging its legacy of Asian service sensibilities to differentiate the brand amid a robust global expansion in a booming and increasingly competitive luxury hotel market.

In addition to creative and well-designed infrastructure, these spaces also offer access to a destination's local education and leadership community -- additional draw for meeting planners and hosts.

The convention of the future is a co-created hybrid mechanism of live and virtual engagement, fluidly connecting more people through more channels over longer periods of time to leverage the collective knowledge of the community.

The "What's New & Next" brand positioning at W Hotels has always embraced inclusivity and diversity, but it's never been this vocal about it before.

Marriott shows its lighter side with a new campaign attempting to inject humor, energy and sex appeal into the select service hotel market to attract a broader Millennial customer base.

The Canopy by Hilton brand is designed around the "local authentic travel experience," but just how local and authentic will be a central challange for the design collaboration between Hilton and the owners.

The sumptuous artistry of the new book and its message of artistic inspiration help position the Renaissance brand as an insightful, like-minded host for creative professionals.

Hotels, tourism bureaus, meeting planners and delegates are having challenges keeping up with advances in event technology due to so many new platforms and providers arriving on the scene.