Skift Take
While many of the award winners in this year's lineup offer sumptuous hotel experiences, there's a somewhat narrow scope and surprising lack of modern innovation.
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The winners of this year’s European Hotel Design Awards (EHDA), announced during Sleeper Magazine’s Sleep event in London last month, emphasized classic elegance and global hospitality chains.
From The Suites at Aman Canal Grande in Venice to The Rosebery Bar at Mandarin Oriental Hyde Park in London, most of the winners target the wealthy older traveler seeking no shortage of candles, crown moulding and chandeliers. There are however just enough entrants from brands like Ace Hotels and Generator Hostels to avoid these awards from becoming strictly a luxury travel endeavor.
Over the last two years, we've seen a return to timeless appeal in hotel design globally as hotel architects and interior designers have grown wary of the speed with which design trends and technology rise and fade away from one year to the next. That’s further compounded by the ubiquity today of “design hotels”