Greg Oates

After attending South by Southwest, you'll never view a business event the same way again due to the sheer levels of creativity, energy, and innovation set against the backdrop of Austin's weirdness.

Millennial trends prioritizing teamwork and community service are making their impact in how startup competitions judge emerging companies.

While the presence of big name headliners and breakout technologies drive a lot of exposure around SXSW, it's still the face time among speakers, exhibitors, and attendees from different industries that drives the event's success.

By partnering with South by Southwest for the first time, Marriott is targeting a new audience that it coins "experience seekers," while also adding a certain cachet to its loyalty program.

A combination of Hollywood branding at home and early adopter advocacy in China have resulted in double digit growth in visitation for the last five consecutive years.

The ongoing digitization of global commerce is pushing innovative meeting and events to evolve with a cloud-first, digital platform mindset.

After years of talk and conjecture about event app customization and beacon technology, the 2016 SXSW GO app seems positioned to deliver on those expectations.

Tourism boards are aggressively trying to expand their online reach beyond their brand.com websites, so TripAdvisor is providing a larger and more intelligent platform for them to ramp up their paid content marketing programs.

Cities often tell us more than we know what to do with, but with the right thinking this surfeit of intelligence can be turned into an exceptional opportunity to distinguish destinations.

Legacy hotel brands like Renaissance Hotels are adopting the same design strategies as their lifestyle brand counterparts to spark guest interaction among creative professionals.