Repositioning Meetings and Events as Digital Platforms — Skift Meetings Innovation Report
Photo Credit: Attendees at this year's annual Coachella music festival can try out new customized VR Google Cardboard headsets and Here Active Listening "hearable" earbuds. Coachella
Skift Take
The ongoing digitization of global commerce is pushing innovative meeting and events to evolve with a cloud-first, digital platform mindset.
The weekly Skift Meetings Innovation Report defines the future of meetings and events by deciphering disruptive strategies that improve knowledge sharing.
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The Future of Meetings + Events
For our annual Skift Megatrends print report that we publish every January, I wrote about how smart cities are evolving as platforms. Meaning, cities are evolving in line with the rest of the booming digital platform economy, encompassing everything from Airbnb to Accenture.
The basic definition of a digital platform is an "online space for value exchange." That can mean products (Amazon), services (Uber), or information (YouTube). Many cities are embracing the same concept by developing open data platforms, as explained in the White House's new online initiative: The Opportunity Project.
The meetings industry throughout hospitality and tourism now needs to also reposition business events a
