Greg Oates

The volume of shifts happening throughout the events industry is impacting every aspect of the meeting experience from alternative accommodations to sticky digital content.

Hyatt, like other travel brands, is going for a radical rethink of how hotels market and distribute their product. We'll watch closely to see how their plans shake out.

Hyatt's new soft brand is being positioned as a luxury experience for the social media-savvy consumer seeking individual character and a realistic price point in their accommodations. It also provides Hyatt the opportunity to move beyond hotel lodging, which poses all kinds of potentially exciting scenarios.

The Marriott Traveler website shows how a hospitality travel content platform can evolve into a lifestyle portal that cross-promotes content across the different brand channels.

Generator Hostels offers a viable option for business travelers by offering single rooms and focusing on how programming and design can drive social engagement among guests and locals. That energetic vibe is also attracting hip consumer brands to partner with the innovative hospitality group.

With so much hype and noise surrounding the Las Vegas convention experience, the Unconventional videos bring that down to a human level by focusing on the stories behind the individual attendees.

Although many travelers fear and loathe airport hotels, Hilton is providing data that suggests hotel companies can change people's perceptions by promoting airport properties designed on par with city hotels.

The new Ritz-Carlton website is fast and seamlessly designed with an intuitive user interface and attractive photography, but the generic brochure-style content takes away from the drama of the brand.

Convention bureaus are shifting their priorities to connect more people from disparate backgrounds, cultures and industries in an effort to drive new business development, competitive advantage, and knowledge sharing.