By focusing on the theme of user experience, the one-day Dive:Event conference could spur a movement among companies toward more customer-centric innovation.
Corporate hotel developers and the big hospitality brands are reworking their design visions to create more natural light, open spaces, integrated lobbies, and communal seating to deliver a more trendy and social guest experience.
The impact of modern events can reach far beyond convention centers' walls. How to measure that impact is a new challenge, but it also can provide a new metric of success.
Visit Dallas redeveloped its website to reflect the city's neighborhood appeal in an effort to attract more leisure travelers and extend its domestic source markets for short-term getaways.
In a world with so many travel apps of suspect value and necessity, these three platforms deliver real improvements for users in each of the three travel categories.
While a range of destinations from Manchester to Melbourne have developed their own road maps toward the future of business events, there is no overarching vision steering the larger meetings and events industry forward.
The meetings industry doesn't really have a cohesive vision moving forward. All of the individual pieces are there, so we designed a framework to bring everything together in a succinct unifying theory.
Destinations have traditionally undervalued the ability of meetings-specific website content to drive convention attendance, but Las Vegas is attempting to do just that with an integrated, high-tech content delivery platform.