Greg Oates

The trade association sector needs something like the Xperience Design Project to pivot how organizations develop new business and engage their members better at industry events.

The big trade associations are realizing they need to dramatically shake things up at their live events if they want to remain relevant to Millennials, or anyone for that matter.

Singapore is developing more strategic storytelling, more digital content, and more experiential marketing campaigns to show that the city-state has a dynamic and creative personality.

The biggest players in the convention industry are pivoting their operations to align with evolving digital platform trends, including the rise of the sharing economy.

Airbnb and other room-sharing companies have the ability to drive increased attendance to conventions, but there seems to be a lack of awareness among many planners about the overall user experience and value proposition.

According to DMAI's new CEO, the organization needs to package its destination marketing products better, and improve its promotion of signature digital tools like DestinationNEXT.

The future of Cvent is going to focus on international, multilingual expansion and new digital tools to integrate event management and brand marketing.

Conference organizers are reaching out to the Paris Convention Bureau more than in the past few months, but the numbers are still significantly below 2015.

There's still a lot to be done to educate more meeting planners about the value proposition of the sharing economy in the meetings industry.

The IMEXPitch contest does a great job showcasing new event tech in an easy-to-digest experience, but it needs a bigger stage.