Greg Oates

When convention and visitor bureaus produce extensive research papers and trend reports, they're showing their commitment to embrace Millennial consumers.

Craft Beer is big business in America with a proven ability engage a new travel consumer who will spend added dollars to visit local neighborhoods and beer-themed events.

Albuquerque has a great opportunity to take advantage of New Mexico's high-tech knowledge base and the glam appeal of Virgin Galactic, but it needs to separate its messaging between the leisure and group markets.

Here's a handful of big name events and event marketers creating a more inspired user experience with next generation meeting design and technology.

Destination Cleveland raised the bar on integrated web and social media content to promote the city to visiting delegates and convention planners around the globe.

Expect to see a rise in affordably-priced hotels with compact guest rooms copying Yotel's business model if this expansion takes root.

Since people are already wandering city streets in search of Pokémons, tourism marketers are trying to guide them to local attractions where the little monsters are supposedly in abundance

Large events like the national political conventions and South by Southwest provide baseline case studies about how to drive passionate engagement between brands and attendees.

The most modern tourism bureau websites today emphasize neighborhood storytelling, more nuanced content for different consumer profiles, mobile-first modular design, and full-width photos and videos with a strong human voice.

For almost any kind of conference to evolve significantly in the future, it needs to leverage the collective knowledge of the community using modern technology to create a more inclusive programming schedule.