New event apps use matchmaking algorithms and dating app functionality to help conference attendees tap into the collective knowledge of the entire event community.
Innovation is no longer the sole domain of tech companies, media visionaries, and Millennials. Today, everyone is at least attempting to integrate more inspiration and creativity into their events to resonate with more diverse audiences.
The merger of The Standard Hotels and Bunkhouse Group was based on their like-minded mission to build each hotel as a one-off experience in an effort to build bigger communities around their brands.
Based on a directive coming straight from the Prime Minister's office, Visit Britain needs to collaborate more closely with its convention industry partners. Now that the government has ponied up the necessary funds to do so, Visit Britain has detailed its plans.
2016 is shaping up to be the year that everyone revolts against boring meetings, and many event owners, meeting planners, and hospitality executives are paying attention.
"Rio: Beyond The Map" is Google showing off what destinations can do with its Street View technology to provide an immersive and self-directed virtual experience, combining both 360-degree video and traditional digital content.
These culinary-themed destination promotion videos deliver a high level of artistry, a subtly poetic narrative, and/or a conscious storytelling arc that showcase the people behind the culinary experience.
Is research the new content marketing for convention bureaus? We hope so because it's a good way for cities to differentiate themselves, and it provides new inspiration for event programming and education.