Skift Global Forum Preview: Secrets of Truly Innovative Hotel Groups
Photo Credit: Every successful lifestyle property, such as The Standard High Line in Manhattan, has a unique point of view specific to its immediate neighborhood. The Standard
Skift Take
The merger of The Standard Hotels and Bunkhouse Group was based on their like-minded mission to build each hotel as a one-off experience in an effort to build bigger communities around their brands.
On September 27 to 28, nearly 1,000 of the travel industry's brightest and best will gather in New York City for the third annual Skift Global Forum, the largest creative business gathering in the global travel industry. In only two short years it has become what media, speakers, and attendees have called the “TED Talks of travel.”
This year's event at Alice Tully Hall, Lincoln Center will feature speakers including the CEOs of Marriott International, Carnival Corp., Expedia, TripAdvisor, Etihad Aviation Group, Club Med, and many more.
The following is part of a series of posts highlighting some of the speakers touching on big-picture issues that may begin in travel, but also impact businesses and industries beyond the sector.
The most creative and innovative urban hotels sometimes define their neighborhoods.
They're woven into the local culture, architecture and the social fabric of their communities.
However, its an expensive way to grow a hospitality bran
