Grant Martin

Airlines

Alaska Airlines and El Al Team Up on Loyalty

Alaska is launching a loyalty partnership with yet another outlying international air carrier. At this rate, it doesn't need to fully join an airline alliance.
Hotels

Hilton and Lyft Launch Loyalty Partnership

Hilton and Lyft's new loyalty partnership is a win-win for travelers. On one hand, Hilton members get completely free points for riding in Lyfts. On the other, it'll also soon be possible to book rides with extra loyalty points.
Airlines

Delta Extends Elite Status for Frequent Flyers Who Take a Break

Delta is the first major U.S. carrier to adopt a broader policy for extending elite status, including not just those who take parental leave but also flyers who experience other major life events. It's a good way to engender long-term loyalty among the airline's most valuable customers.