Articles by Grant Martin

Marriott and Starwood Pull Off a Merged Loyalty Program That Makes Everyone Happy

Marriott and Starwood Pull Off a Merged Loyalty Program That Makes Everyone Happy

Grant Martin, Skift

Marvel: "Infinity War is the most ambitious crossover event in history"
Marriott Rewards and Starwood Preferred Guest: "Hold my beer"

1 day ago

New Wyndham Branding Should Enhance Its Loyalty Proposition

New Wyndham Branding Should Enhance Its Loyalty Proposition

Grant Martin, Skift

While a new branding campaign by Wyndham may foreshadow some turbulence ahead for the hotel group, on the surface it will make it easier to find and book network hotels.

1 week ago

Air Canada Follows Delta With Segmented Economy Cabins

Air Canada Follows Delta With Segmented Economy Cabins

Skift, Grant Martin

Air Canada's new spectrum of fare classes released may rub some casual and frequent flyers the wrong way. Everyone else may appreciate the precise targeting that the airline has built up for every type of traveler.

2 weeks ago

Air Canada Launches New Economy Fares to Compete With Low-Cost Carriers

Air Canada Launches New Economy Fares to Compete With Low-Cost Carriers

Grant Martin, Skift

A new series of fares just launched by Air Canada should make it easier for discerning travelers to pick the fare that suits them best – as long as they're willing to pay for it.

3 weeks ago

Hilton’s Loyalty Upgrades Are Good News for Frequent Travelers

Hilton’s Loyalty Upgrades Are Good News for Frequent Travelers

Grant Martin, Skift

Elite members of Hilton's Honors program will soon see some significant upgrades. Marriott and Starwood should take notice.

3 weeks ago

Hilton Boosts Its Loyalty Program With Elite Bonuses

Hilton Boosts Its Loyalty Program With Elite Bonuses

Grant Martin, Skift

Updates to Hilton's loyalty program will soon make Hilton Honors more lucrative for elite travelers. Between those tweaks and last year's cash and points upgrades, Hilton is bringing a strong loyalty program to the table for 2018.

4 weeks ago

Besieged United CEO Looks to Move Beyond Apologies, Crises

Besieged United CEO Looks to Move Beyond Apologies, Crises

Grant Martin, Skift

Oscar Munoz has once more adopted the role of chief apology officer as loyal passengers raise questions about how the airline treats animals. It's a role that he's used to at this point.

4 weeks ago

United’s Premium Economy Domestic Expansion Should Learn From Polaris Mistakes

United’s Premium Economy Domestic Expansion Should Learn From Polaris Mistakes

Grant Martin, Skift

A premium economy cabin on United's domestic fleet could give it a leg up on competitors in terms of both product and revenue. But can it actually execute?

1 month ago

American Airlines Turns to Data to Manage AAdvantage Members

American Airlines Turns to Data to Manage AAdvantage Members

Grant Martin, Skift

American Airlines has the value of your loyalty down to a science. But can that data prevent elites from defecting to other carriers?

1 month ago

Radisson Hotel Group Now Makes It Easier to Get Elite Loyalty Status

Radisson Hotel Group Now Makes It Easier to Get Elite Loyalty Status

Grant Martin, Skift

It's now easier and simpler to join Radisson Rewards and qualify for elite status, though it's slightly harder to earn points for free rooms.

2 months ago

American Airlines Takes Basic Economy International

American Airlines Takes Basic Economy International

Grant Martin, Skift

American's bare-bones basic economy fares are about to start appearing on long-haul routes.

2 months ago

Mandarin Oriental’s New Loyalty Program Has Tons of Perks But No Free Nights

Mandarin Oriental’s New Loyalty Program Has Tons of Perks But No Free Nights

Grant Martin, Skift

While Mandarin Oriental's loyalty program doesn't offer the same lucrative points that many competing programs have, it does have some valuable perks. Best of all, the program is free and accessible to everyone.

2 months ago