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New Loyalty Partnerships Launch Between Hilton and Lyft, Alaska and El Al

New Loyalty Partnerships Launch Between Hilton and Lyft, Alaska and El Al

Grant Martin, Skift

For those still loyal to the travel industry, a new spate of partnerships will now make it easier to earn miles and points across airlines, hotels, and shared cars. And with zero barrier to entry, some passengers may find a windfall.

10 hours ago

Alaska Airlines and El Al Team Up on Loyalty

Alaska Airlines and El Al Team Up on Loyalty

Grant Martin, Skift

Alaska is launching a loyalty partnership with yet another outlying international air carrier. At this rate, it doesn't need to fully join an airline alliance.

7 days ago

Hilton and Lyft Launch Loyalty Partnership

Hilton and Lyft Launch Loyalty Partnership

Grant Martin, Skift

Hilton and Lyft's new loyalty partnership is a win-win for travelers. On one hand, Hilton members get completely free points for riding in Lyfts. On the other, it'll also soon be possible to book rides with extra loyalty points.

1 week ago

Delta Extends Elite Status for Frequent Flyers Who Take a Break

Delta Extends Elite Status for Frequent Flyers Who Take a Break

Grant Martin, Skift

Delta is the first major U.S. carrier to adopt a broader policy for extending elite status, including not just those who take parental leave but also flyers who experience other major life events. It's a good way to engender long-term loyalty among the airline's most valuable customers.

1 week ago

British Airways to Increase Partner Award Pricing

British Airways to Increase Partner Award Pricing

Grant Martin, Skift

It will soon cost more to use British Airways Executive Club Avios to book partner awards, diluting the overall value of the UK's largest airline's loyalty program.

2 weeks ago

American Express Allows Passengers to Use Loyalty Points to Bid for Flight Upgrades

American Express Allows Passengers to Use Loyalty Points to Bid for Flight Upgrades

Grant Martin, Skift

Those flush with American Express Membership Rewards points have a new tool for bidding on airline upgrades. Caveat emptor on the cost of the upgrades though.

2 weeks ago

Marriott Still Dominant Over Loyalty Peers Despite Activist Campaigns

Marriott Still Dominant Over Loyalty Peers Despite Activist Campaigns

Grant Martin, Skift

Despite a vocal minority of unhappy loyalty program members, Marriott still appears to be dominating loyalty rankings. Perhaps this squeaky wheel doesn't need any grease.

3 weeks ago

Marriott and Southwest Airlines Top Annual Loyalty Awards

Marriott and Southwest Airlines Top Annual Loyalty Awards

Grant Martin, Skift

Despite a rocky integration with Starwood Preferred Guest, Marriott performed well in this year’s loyalty rankings. Southwest Airlines, meanwhile, continued its reliable drumbeat of dominance.

4 weeks ago

United-Chase Rift Creates Opportunities for Other Credit Card Partnerships

United-Chase Rift Creates Opportunities for Other Credit Card Partnerships

Grant Martin, Skift

If United and Chase can't forge an exclusive agreement on how they market credit cards, the door may open for other banks like Citi, Barclays, or American Express to pitch a United co-branded product.

4 weeks ago

Delta Frequent Flyers Are Fans of Less Seat Recline, More Laptop Room

Delta Frequent Flyers Are Fans of Less Seat Recline, More Laptop Room

Grant Martin, Skift

Despite the issue of seat recline being a perennial hot-button topic, most passengers seem to be in support of Delta limiting the amount of seat recline on some flights.

1 month ago

JetBlue’s Expansion Into Europe Will Make TrueBlue a Better Loyalty Program

JetBlue’s Expansion Into Europe Will Make TrueBlue a Better Loyalty Program

Grant Martin, Skift

JetBlue’s upcoming expansion will be a great opportunity for those with extra TrueBlue points to book award seats to Europe. Don’t expect any screaming deals though.

1 month ago

United Adopts Dynamic Pricing for Award Seats

United Adopts Dynamic Pricing for Award Seats

Grant Martin, Skift

On November 15, United is moving to a model in which it dynamically prices award seats. While that may irk frequent flyers, it opens up a whole new tier of fares to budget travelers.

1 month ago