Articles by Grant Martin

United Tries to Solve the Boarding Crush

United Tries to Solve the Boarding Crush

Grant Martin, Skift

Any research into cutting down the congestion and confusion at the boarding gate is welcome in our books.

5 days ago

What to Expect From Air Canada’s New Loyalty Program

What to Expect From Air Canada’s New Loyalty Program

Grant Martin, Skift

There's much to look forward to with Air Canada's new loyalty program — as long as it doesn't copy too much from American carriers.

2 weeks ago

American Improves Its Domestic Premium Economy

American Improves Its Domestic Premium Economy

Grant Martin, Skift

Upgrades to American's domestic premium economy (Main Cabin Extra) foreshadow a better experience for elite travelers — but also the potential beginnings of an entirely new class of service.

3 weeks ago

Travel Loyalty Programs May Become Smaller With More Perks in 2018

Travel Loyalty Programs May Become Smaller With More Perks in 2018

Grant Martin, Skift

There's a smaller and perhaps more rewarding world facing frequent flyers in 2018. To reap the rewards, though, those elite travelers will have to pay up.

3 weeks ago

American and Alaska Are Giving Away Elite Status — Business of Loyalty

American and Alaska Are Giving Away Elite Status — Business of Loyalty

Grant Martin, Skift

If these new promotions are any indication, airline loyalty programs may be once more warming up to frequent flyers — for varied reasons, but out of necessity.

4 weeks ago

British Airways Finally Improves Its Catering — Business of Loyalty

British Airways Finally Improves Its Catering — Business of Loyalty

Grant Martin, Skift

After so much bad news for passengers flying on British Airways, there's finally a bit of improvement coming to the airline — but only for international travelers.

1 month ago

How Asian Airline Alliances Could Change in 2018 — Business of Loyalty

How Asian Airline Alliances Could Change in 2018 — Business of Loyalty

Grant Martin, Skift

Thanks to interest from U.S. carriers, the power dynamic of airlines in the Far East could change dramatically this year.

1 month ago

Lufthansa Joins EU Carriers in Adopting Spend-Based Loyalty Program — Business of Loyalty

Lufthansa Joins EU Carriers in Adopting Spend-Based Loyalty Program — Business of Loyalty

Grant Martin, Skift

With the change by Lufthansa Group, travelers in Europe will have to adjust to the new normal in loyalty programs.

2 months ago

Luggage Fees Go Transatlantic — Business of Loyalty

Luggage Fees Go Transatlantic — Business of Loyalty

Grant Martin, Skift

SkyTeam airlines just announced a series of new baggage fees for transatlantic basic economy routes. But is it competition or gouging?

2 months ago

Air Canada Adds Free Wi-Fi for Elite Travelers — Business of Loyalty

Air Canada Adds Free Wi-Fi for Elite Travelers — Business of Loyalty

Grant Martin, Skift

Elite frequent flyers have been pining over free Wi-Fi for some time and Air Canada finally delivered. But the free connectivity will come at a cost to other benefits.

2 months ago

Delta Brings Back Complimentary Upgrades for Frequent Flyers — Business of Loyalty

Delta Brings Back Complimentary Upgrades for Frequent Flyers — Business of Loyalty

Grant Martin, Skift

Delta is slowly restoring benefits once-lost to SkyMiles members, but it's more of a competitive move against other carriers than an olive branch for passengers.

3 months ago

Chase Introduces New Travel Perks for Credit Card Holders — Business of Loyalty

Chase Introduces New Travel Perks for Credit Card Holders — Business of Loyalty

Grant Martin, Skift

New perks coming for Chase cardholders should make it more attractive to many travelers. How will American Express respond?

3 months ago