Articles by Grant Martin

United Moves Up Its Plans for Premium Economy

United Moves Up Its Plans for Premium Economy

Grant Martin, Skift

Elite loyalty members of United's MileagePlus program will be able to get free upgrades to international premium economy cabins this summer as the product fully rolls out.

5 days ago

Hyatt’s New Free Breakfast Option Requires Loyalty

Hyatt’s New Free Breakfast Option Requires Loyalty

Grant Martin, Skift

Hyatt's new breakfast policy at its Hyatt Place chain requires guests to join the loyalty program before digging into the free muffins. Is that too much to ask?

2 weeks ago

United’s New Loyalty Boss Confirms Focus on Demand, Not Miles, Is Here to Stay

United’s New Loyalty Boss Confirms Focus on Demand, Not Miles, Is Here to Stay

Grant Martin, Skift

United's new vice president of loyalty is putting his weight behind a new credit card and a handful of other initiatives at the airline. It will be interesting to see how those goals mesh with a weary base of MileagePlus members and a management team eager to turn profit and save cash.

3 weeks ago

United Loyalty Boss Luc Bondar Relaunches Explorer Card to Compete With Premier Rivals

United Loyalty Boss Luc Bondar Relaunches Explorer Card to Compete With Premier Rivals

Grant Martin, Skift

United's new vice president of loyalty wants to bring more value to MileagePlus customers across a wider spectrum of travelers. He's starting that process by spearheading an overhaul of the company's co-branded credit card.

3 weeks ago

Cheap Award Tickets Are Getting Easier to Find

Cheap Award Tickets Are Getting Easier to Find

Grant Martin, Skift

On the surface, more inexpensive award tickets may sound like a good sign for air travelers. But with the supply of award miles shrinking and cheap seats only available on select routes, the news is just a silver lining on a much bigger, darker cloud.

1 month ago

Priceline Deal Means Closer Ties to Points International

Priceline Deal Means Closer Ties to Points International

Grant Martin, Skift

Priceline showed up with a new brand and better partner access last week, which should please those who use the Points International network.

1 month ago

American Invests in Catering at Lounges as United Scales Back

American Invests in Catering at Lounges as United Scales Back

Grant Martin, Skift

New, heartier options are coming to American's airport lounges while at United, in-flight meal service is being reduced.

1 month ago

Points International Adds Priceline Network of Hotels to Its Booking Engines

Points International Adds Priceline Network of Hotels to Its Booking Engines

Grant Martin, Skift

New functionality added by Points International grants users of that network access to the Priceline library of hotels. That's great for frequent flyers — especially those with miles to burn.

1 month ago

Delta’s Investments Pay Off in Business Traveler Loyalty

Delta’s Investments Pay Off in Business Traveler Loyalty

Grant Martin, Skift

On one hand, Delta's frequent flyers have a less-effective loyalty program. But on the other, they're flying a great airline.

2 months ago

Starwood Preferred Guest Offers Extra Points for Mobile Check-Ins

Starwood Preferred Guest Offers Extra Points for Mobile Check-Ins

Grant Martin, Skift

Mobile check-in isn't new for a hotel to roll out, but the Starwood Preferred Guest promotion could help it go more mainstream.

2 months ago

Marriott, Accor, Southwest and Virgin Australia Voted In as Top Loyalty Programs

Marriott, Accor, Southwest and Virgin Australia Voted In as Top Loyalty Programs

Grant Martin, Skift

Marriott Rewards and Southwest Rapid Rewards are still dominating the Freddie awards in North America, as they did last year. In Europe, though, it was Aeroflot and Accor, while Virgin Australia took top honors in Asia/Oceania.

2 months ago

The Highest-Rated Loyalty Programs Around The World

The Highest-Rated Loyalty Programs Around The World

Grant Martin, Skift

In a nearly repeat performance from 2017, Marriott and Starwood once more dominated the loyalty space in North America when it comes to loyalty programs and consumer sentiment. Aeroflot and Accor performed similarly well in Europe, while Virgin Australia won big in Asia/Oceania.

2 months ago