Gianna Greco

Latest Stories

Meetings

How Abu Dhabi is Approaching Meetings and Events in 2020

As event planners transition to experience designers, destination selection will be an asset to delivering better meetings and events in 2020. Innovation, collaboration, and sustainability are key trends; a forward-thinking destination will be an important partner for delivering on growing attendee expectations.

Abu Dhabi Convention Bureau | 4 years ago

How Abu Dhabi is Approaching Meetings and Events in 2020

Online Travel

Skift Global Forum 2019: How Mastercard Is Rethinking Loyalty and Innovating with Big Data

Travel brands are using sophisticated data tools and novel customer acquisition strategies to boost revenues and foster deeper engagement with their consumers, according to the latest findings from Mastercard’s data services team.

Skift | 5 years ago

Skift Global Forum 2019: How Mastercard Is Rethinking Loyalty and Innovating with Big Data

Business Travel

Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

Consumers are so overwhelmed by choice these days, they sometimes simply give up on travel plans altogether. Brands like American Express Travel are hoping to end that lamentable state of affairs by combining old-school service with new technological tools that make the complete “customer journey” both high tech and high touch.

Skift | 5 years ago

Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

Hotels

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests.

Skift | 5 years ago

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Online Travel

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

Skift | 5 years ago

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Online Travel

Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

Hotel merchandising and distribution were hot topics at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about attribute-based selling, a strategy that helps hotels better align customer needs with property amenities during the booking process.

Skift | 5 years ago

Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

Online Travel

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

Skift | 5 years ago

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Online Travel

Skift Tech Forum Video: Why Payment Strategy is Key to Travel’s Frictionless Future

A smart payments strategy sits at the heart of any successful travel business. But too many companies take this hidden infrastructure for granted in their decision-making. In this conversation with executives from Visa, we get a better sense of the evolving role that payments technology plays in today’s frictionless travel experience.

Skift | 5 years ago

Skift Tech Forum Video: Why Payment Strategy is Key to Travel’s Frictionless Future

Online Travel

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead.

Skift | 5 years ago

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

Online Travel

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

Skift | 5 years ago

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization