Airline News

Repositioning a brand and integrating two airlines is a challenging process, and LATAM has taken its time to work out the details. Right now, its efforts are looking good.

If this kind of internecine drama is constantly happening behind the scenes at the TSA, no wonder its officers often treat flyers so poorly.

For any travel brand, loyalty done right is the most reliable marketing vehicle.

Virgin America's loyalty program just got a lot better for frequent flyers -- especially if they're from JetBlue. They just need to be fine understanding that with the acquisition things will change.

It seems like flyers may never get used to being nickel-and-dimed for basic amenities by low-cost carriers like Spirit Airlines.

If consumers don't value some of the extras offered in the market, or worse still see them as an impediment to their journey, these brands believe it's best to eliminate them. Sure, doing so saves them money and creates lean processes, but it also differentiates the brand and creates positive associations for those consumers who are fed up with fluff, hype, and inflated travel costs.

JetBlue is looking at new routes and products to help it grow in an increasingly consolidated domestic U.S. market.

For some, shopping at the airport is a pricey hassle. For others, it's a way to enjoy the flying experience a little more. Brands like Hudson are realizing that better meeting the needs of travelers is the way to thrive in the digital age.

Airlines and airports are improving baggage handling considerably, and no surprise with the dollars airlines stand to gain by ensuring we get our bags every time. But the promise of bags updating owners of their status along the journey is most promising. At least then, in the unlikely event your luggage decides to visit Lima, you can rest easy in Louisiana until it arrives.

Join Skift and Sabre for a Livestream One-Hour Panel Discussion on Airlines and the future of customer-centric digital experience.