LATAM Unveils Comprehensive Rebranding With Global Focus
Photo Credit: Runway showing of new LATAM crew uniforms, part of the company's comprehensive overhaul of its corporate image at all customer touchpoints. LATAM
Skift Take
Repositioning a brand and integrating two airlines is a challenging process, and LATAM has taken its time to work out the details. Right now, its efforts are looking good.
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After revealing its new joint brand logo last year, LATAM has followed through with a comprehensive rebranding of customer touch-points from the ground up.
The new branding will be incorporated in service counters and airline lounges, aircraft liveries, new crew uniforms, membership loyalty cards, and digital touch-points including the airline’s website, apps, and in-flight entertainment systems.
“In the coming days, aircraft with the new LATAM image will take to the skies, representing an historic milestone for the leadi
