Airline News

These are the aviation trends we were talking about this week.

Gogo had a set-back when American Airlines decided to open up its Wi-Fi bid to rival ViaSat, but this new Delta Air Lines commitment makes up for that.

Out of all the awards for loyalty and passenger or guest experience that we've seen in the travel industry, the Freddies are the one that seem to have the balance consistently right.

Airlines are redefining loyalty on all fronts, from the way consumers collect miles or points to what that collection grants them access to before they even get on the plane.

The level of profitability revealed in the latest BTS report is leaves the Big 3 U.S. airlines room to improve their in-flight products and passenger services, without breaking the bank. But they have achieved this profitability in large part by becoming better businesses. If they are to stay profitable when the next inevitable industry downturn comes, they will need to keep improving their retail models.

Now that airlines are reporting major profit, it's time for them to reward flyers with a better onboard experience and more route options.

Premium Economy is coming to Delta and elite upgrades are about to get interesting.

The goal is to make airline lifestyle brands relatable, likable, insidery, and envy-inducing badges of honor. Fashion and other style elements are the type of brand associations which make that connection happen. Plus: Women make key travel decisions for themselves and their families.

These are the aviation trends we were talking about this week.

Allegiant Air is another low-cost carrier struggling to build a positive image in the U.S.