How Aloft hotels are making it easier to skip the check-in desk
Skift Take
The reliance upon a card that Aloft must send you in the mail seems like a step back rather than forward for all but the most frequent and loyal customers. Here's hoping Starwood expands this across all their brands for a much more useful service.
It turns out that the number of people who check-out of hotels the old-fashioned way is shrinking at an alarming rate. But what about checking in? Are people in such a hurry these days that they can't
