Articles tagged “aloft”

Netflix and Streaming Video Are Replacing Hotel Pay-Per-View Entertainment

Netflix and Streaming Video Are Replacing Hotel Pay-Per-View Entertainment

Deanna Ting, Skift

If the advent of artificial-intelligence-driven smart speakers like Google Home and Amazon Echo is any indication, the Internet of Things is that much closer to becoming a reality, even when we check into our hotel rooms.

6 months ago

Voice-Activated Hotel Rooms Are Now a Thing at Aloft

Voice-Activated Hotel Rooms Are Now a Thing at Aloft

Nikki Ekstein, Bloomberg

While this seems like a novel idea, we have to ask: Is this what hotel guests really want, or need, when it comes to in-room technology?

9 months ago

Following Marriott’s Lead, Starwood’s Aloft Pilots an In-Room Streaming Service

Following Marriott’s Lead, Starwood’s Aloft Pilots an In-Room Streaming Service

Deanna Ting, Skift

Consider this the eventual next evolution of making your hotel room a real home away from home.

11 months ago

Despite Marriott Merger, Starwood Isn’t Easing Up on Element Hotel Rollouts

Despite Marriott Merger, Starwood Isn’t Easing Up on Element Hotel Rollouts

Deanna Ting, Skift

In fact, given all the praise that Marriott CEO Arne Sorenson has heaped on Element in recent weeks, it wouldn’t surprise us if Element’s growth gets even bigger when Marriott takes over. Element hotel owners and developers are probably thanking their lucky stars, too, knowing this brand won’t be going away anytime soon.

1 year ago

Starwood Is Expanding Its Select-Service Footprint in New York

Starwood Is Expanding Its Select-Service Footprint in New York

Alexandra E. Petri, Skift

The hotel industry is looking for ways to grow and meet consumer demands. One route Starwood is taking is increasing the number of its select-service properties in New York state by 80 percent.

1 year ago

The Technology Treats Found in Starwood Hotels’ Concept Lab

The Technology Treats Found in Starwood Hotels’ Concept Lab

Brittany Jones Cooper, Yahoo

Starwood always makes things interesting by putting their tests in real hotels for consumers to play around with.

2 years ago

Starwood Concedes That Sheraton Is a Tired Brand

Starwood Concedes That Sheraton Is a Tired Brand

Dennis Schaal, Skift

Sheraton needs more than a new marketing campaign. Hopefully substantive changes will be part of the plan.

2 years ago

Aloft Hotel Plays Rescue Dog Matchmaker

Aloft Hotel Plays Rescue Dog Matchmaker

Associated Press

We hope they waive the room cleaning fee for new dog owners.

2 years ago

Starwood Betting That High Cost of Mobile Check-Ins Will Be Worth It

Starwood Betting That High Cost of Mobile Check-Ins Will Be Worth It

Dennis Schaal, Skift

If things go Starwood's way, then all of that expense in introducing keyless entry at Aloft and W properties will be recouped in higher occupancies and rates.

3 years ago

Starwood’s Room Growth Below Expectations, and Lifestyle Brands Don’t Help

Starwood’s Room Growth Below Expectations, and Lifestyle Brands Don’t Help

Dennis Schaal, Skift

Lifestyle hotel brands such as Starwood's Aloft and Element are growing substantially, but the smaller number of rooms in these properties is weighing down Starwood's growth. Starwood is looking at some creative ways and partnerships to jumpstart room growth.

3 years ago

Do Robots Have a Real Future in the Hospitality Industry?

Do Robots Have a Real Future in the Hospitality Industry?

Samantha Shankman, Skift

It's not impossible to imagine a future where robot intelligence plays a crucial role in the logistical operations side of certain hotel brands.

3 years ago

The Coming Robot-ification of Hospitality Is Near

The Coming Robot-ification of Hospitality Is Near

Samantha Shankman, Skift

Robots won't "free up" human talent as much as they will replace it when they prove to be more labor efficient and cost effective.

3 years ago