Accor Appoints Marriott’s Ranju Alex as CEO for South Asia

Key Points

• Accor has appointed former Marriott executive Ranju Alex as CEO for its India operations, leveraging her three decades of hospitality experience.
• Accor and InterGlobe aim to expand to 300 Accor-branded hotels in India by 2030, focusing on both budget and premium segments to capture the rapidly growing market.
• Key strategies include integrating hotel operations, targeting the burgeoning Indian middle class, and launching loyalty partnerships such as the one with IndiGo.

Summary

Accor has named Ranju Alex, previously a senior executive at Marriott, as its new CEO for India operations, signaling an aggressive growth strategy in the region. In partnership with InterGlobe, Accor plans to triple its hotel footprint in India to 300 properties by 2030, focusing on both budget and premium brands to capitalize on the country's booming travel sector and expanding middle class. The company's approach also includes operational integration and innovative loyalty collaborations, such as its recent tie-up with IndiGo, to enhance guest engagement and drive market expansion.