Hilton to Hit 1,000-Hotel Milestone in Europe and the Middle East
Skift Take
Hilton's approach to reaching 1,000 EMEA hotels demonstrates a strategy of brand diversification and regional market adaptation.
Hilton is poised to cross the 1,000-hotel threshold in its Europe, Middle East, and Africa (EMEA) division this spring, and was opening about one hotel per week in the region last year.
The company has another 500 properties in development, and more than half of those are already under construction, said Simon Vincent, executive vice president and president of the region for Hilton.
Hilton's expansion strategy hinges on matching the right brands to the right markets. Recent launches in the region included Tempo by Hilton and Spark by Hilton.
Tempo by Hilton, a lifestyle brand, is a good example of the strategy.
