Booking.com Goes Back to the Super Bowl
Skift Take
Let the Super Bowl ad games begin.
A Booking.com Super Bowl promotion seems to take some inspiration from the celebrity-heavy Airbnb Icons campaign.
Booking.com offered one booker and their plus-one a February 7-10 road trip to New Orleans for the Big Game in "The Iconic Madden Cruiser Experience."
That's the decked out bus that inimitable NFL announcer John Madden rode around the country from game to game because he was afraid of flying.
The selected booker gets the package for $19.87. That was the year, 1987, that Madden commissioned his first cruiser.
Like Airbnb Icons, which trades on the celebrity of Pri
