Articles tagged “msc cruises”

MSC Cruises Targets Growing Luxury Market With New Ship Order

MSC Cruises Targets Growing Luxury Market With New Ship Order

Hannah Sampson, Skift

MSC Cruises is already spending billions on big ships, so why not add a few luxury vessels to the mix? The cruise operator has a built-in customer base, but the trick will be to offer a product that gets those passengers to pay more for the high-end experience.

3 months ago

Billionaire Cruise Line Owners Are Expanding the Industry

Billionaire Cruise Line Owners Are Expanding the Industry

Fran Golden, Bloomberg

Publicly traded cruise operators are the biggest players in the industry, but super-wealthy owners are finding ways to disrupt the status quo.

6 months ago

The Rise of Luxury Outposts on Mainstream Cruise Ships

The Rise of Luxury Outposts on Mainstream Cruise Ships

Laura Powell, Skift

Will a traveler who only expects the finest ever decide to board a mass-market cruise ship? Well, the marketplace has spoken and it says, “Maybe, but only under certain conditions.”

1 year ago

MSC Cruises Takes Next Step in Major Global Expansion

MSC Cruises Takes Next Step in Major Global Expansion

Hannah Sampson, Skift

As MSC Cruises embarks on a rapid global expansion, it makes sense for the privately owned operator to focus on the popular Caribbean cruise market. The key will be figuring out the best way to make its products stand out in a field crowded with names that are far more familiar to North American consumers.

1 year ago

MSC Cruises Is Building Ships That Will Break Passenger Records

MSC Cruises Is Building Ships That Will Break Passenger Records

Hannah Sampson, Skift

MSC Cruises continues to show its ambition as it plans to add more ships to an already fast-growing fleet. Now the question is whether demand can keep up with all that supply.

2 years ago

Cruise Lines Are Jumping on the Wellness Tourism Bandwagon

Cruise Lines Are Jumping on the Wellness Tourism Bandwagon

Justin Bachman, Bloomberg

Cruise lines have offered healthy dining options and fitness classes for years. They're now looking to partner with weight-loss brands that already appeal to cruising's main demographic.

2 years ago

Cruise Companies Are Using Tech to Innovate Beyond Wi-Fi and Robots

Cruise Companies Are Using Tech to Innovate Beyond Wi-Fi and Robots

Hannah Sampson, Skift

Cruise lines have been working on ways to improve guest-facing technology so passengers have a better experience on their trip. But it sounds like those efforts are moving to a new level this year — which should be good news for cruisers.

2 years ago

MSC Is Adding One More Ship to the Crowded China Market

MSC Is Adding One More Ship to the Crowded China Market

Hannah Sampson, Skift

Global cruise lines have been feeling the pressure on pricing as more competitors enter China. Still, MSC Cruises is betting that the market will be ready for a second ship from the line in 2018.

2 years ago

Eyeing North American Growth, MSC Cruises Is Bringing in Reinforcements

Eyeing North American Growth, MSC Cruises Is Bringing in Reinforcements

Hannah Sampson, Skift

As MSC Cruises prepares for growth (that it hopes will be explosive) over the next 10 years, we expect to see many more strategic changes.

2 years ago

MSC Cruises CEO Interview: Translating a European Brand for America

MSC Cruises CEO Interview: Translating a European Brand for America

Andrew Sheivachman, Skift

With a huge TV marketing push and new land products in the Middle East and Caribbean, MSC Cruises is finding success by doubling down on its distinctly European brand identity.

3 years ago

Cruising’s Top Execs on Moving Beyond the Megaships

Cruising’s Top Execs on Moving Beyond the Megaships

Andrew Sheivachman, Skift

Now that major cruise lines have updated their onboard product with all new bells and whistles, they're looking to revamp their land offerings to attract consumers who are the most hesitant to cruise.

3 years ago

New MSC Cruises Order Means More Megaships Are Coming

New MSC Cruises Order Means More Megaships Are Coming

Hannah Sampson, Skift

The news from MSC Cruises shows that cruise lines aren't shrinking their ambitions — or the size of ship orders — as they plan far into the future.

3 years ago