Breaking Down Travel Queries in an Age of AI-Powered Search
Skift Take
The new Google search results in an age of AI-powered search is a fascinating mix of usefulness, uselessness, and sheer overwhelm of formats.
This past week, Google made a significant leap in the AI-driven search domain with the launch of its latest search capabilities and a more advanced Gemini AI model.
A new AI Overview stands out as a key feature in Google Search, and provides comprehensive summaries for complex travel queries. For instance, a query about the best time to visit London now generates a curated overview, complete with suggested itineraries, travel tips, and related multimedia content.
This represents a big shift from traditional search listings and new ground for travel and tourism brands and organizations to understand
