Australia demonstrates again that the Facebook of travel is indeed Facebook
Photo Credit: Promo shot for the State Library's popular Lost Adelaide walking tour. Flickr / State Library of South Australia
Skift Take
Facebook remains the number one platform for trip sharing, which means it continues to be the best place for inspiration and tips. Sour startups can point out that this data is only applicable to visitors who’ve been to Australia, but it’s an extrapolation we’re willing to learn from.
Brazilian travelers are the most likely to turn to social media after a trip, and they sign into Facebook when they're ready to share.
Indonesians are more likely to talk about their trip on Blackberry Messenger than Twitter or TripAdvisor.
And Asian travelers are slightly less likely to use social media to share their experiences than their fellow travelers in the U.S., UK, and Germany.
These are the conclusions we'v
