Skift Take
Had it not been for quite a few differentiators, it would be impossible for MyBiz to surpass the 50,000-client user base mark within just four years of operations.
One of the segments that has started showing results for MakeMyTrip is its corporate travel platform, MyBiz.
“Pre-pandemic, we were not predominantly playing in this segment. A large part of our business used to be business-to-consumer, but during the pandemic we accelerated our efforts on acquiring new customers on small and medium enterprises as well as for large corporates,” Rajesh Magow, co-founder and group CEO of MakeMyTrip, told Skift’s Asia Editor Peden Doma Bhutia in the latest episode of the Skift India Travel Podcast.
A key reason why MakeMyTrip was not focused