Dubai Aims to Grow Tourism With ‘Intimacy at Scale’
Photo Caption: From left: Issam Kazim, Dubai Corporation for Tourism; Adnan Kazim, Emirates Airlines; Paul Griffiths, Dubai Airport; Philippe Zuber, Kerzner; and Rafat Ali, Skift.
Skift Take
All global destinations want a head start when it comes to bringing back guests. But a place like Dubai, which was built with future demand in mind, is able to leverage its tourist-friendly infrastructure to switch things back on at an alarmingly fast pace.
Blink and you may miss the full tourism recovery of Dubai, as it focuses on returning to pre-pandemic levels of business.
The emirate’s national airline has managed to restore 95 percent of its route network, which comprises 143 destinations. And this was absolutely critical, according to Adnan Kazim, chief commercial officer at Emirates Airlines.
“We were busy putting capacity back,” Kazim said during the second day of Skift Global Forum East on Thursday in Dubai. “We need to go back to 100 percent next year. That’s the goal
