Iceland's Genius Parody of Mark Zuckerberg's Metaverse to Woo Tourists
Skift Take
Destinations continue to push out some of the best tourism marketing campaigns we've seen since the big pandemic pause.
It’s hard to imagine a better parody of Mark Zuckerberg’s recent Metaverse launch and attempt to rebrand the company's tarnished image as of late. But Visit Iceland's new genius campaign, Icelandverse, hits the nail on the head and manages to tie it all to
