Full Video: Trivago CEO Axel Hefer at Skift Global Forum 2021
Skift Take
How does a well-known European travel brand, Trivago, get more engagement with customers? Just make a sponsorship deal with Chelsea of the Premier League. The cost might be top-notch, as well.
Trivago Managing Director and CEO Axel Hefer spoke with Skift Senior Travel Tech Editor Sean O'Neill at Skift Global Forum 2021. The two discussed the theme “How Can Metasearch Evolve to Inspire Travelers and Will it Work?”
You can watch a full video of their discussion as well as read a transcript of it, below.
https://www.youtube.com/embed/AmNT9qAzzVQSean O'Neill: So most of you, when you hear the name Trivago, you probably think about the Trivago Guy, which was one of the most successful — if not the most successful — TV marketing campaigns in travel for the past decade. But a lot has changed at Trivago in the past couple of years. Right before the pandemic, they got a new CEO Axel, and Axel has been diversifying the product and the marketing strategy for the company.
And also, Axel is not a big fan of fully remote work all the time when it is safe to be in the office. So he has been probably one of the most assertive of al
