Skift Global Forum 2021

We shouldn't be too surprised, considering Uber's Dara Khosrowshahi was previously the CEO of Expedia Group. But technical questions will remain over how a ride-hailing and food delivery app can transform into a superapp so quickly.

Listen now to a conversation with Trivago CEO Axel Hefer at Skift Global Forum in September 2021 in New York City.

Air France-KLM got a good surprise when the U.S. announced it would reopen to vaccinated travelers last month. The airline is gearing up for a strong Summer 2022 as it emerges from the crisis.

Many observers will be watching the trajectory of Tripadvisor Plus in 2022. In the video, Tripadvisor's Steve Kaufer details his thinking behind the strategy changes.

Hotels adopting the airline industry's à la carte pricing model is a hot-button issue, but MCR Hotels CEO Tyler Morse is onto something by adopting it at venues like the TWA Hotel. The model can be the financial life raft hotel owners need after more than a year of decimated business.

How does a well-known European travel brand, Trivago, get more engagement with customers? Just make a sponsorship deal with Chelsea of the Premier League. The cost might be top-notch, as well.

A fallible forecast: Hilton CEO Christopher Nassetta's claim that business travel demand will eclipse pre-pandemic levels in three years still has time to pan out, but another prediction that the labor shortage would partially fix itself after the lapse of extra unemployment benefits isn't ringing true.

Booking CEO Glenn Fogel's "connected trip" strategy has drawn critics, but he did make a compelling case for the need for it, and just how broken the travel experience still really is.

Anthony Capuano was named to fill the late Arne Sorenson's shoes this year, but the new Marriott CEO has hit the ground running. Listen to how he is building on his predecessor's legacy and at the same time making his own mark for the world's largest global hotel chain.

Look for Expedia's vacation rental unit, Vrbo, to keep gaining market share in geographies where it is already strong. But the brand hasn't always been nimble, and it may be missing out opportunities.