Expedia in Latest Exit From Hospitality Tech Sells Alice
Photo Credit: Hotel staff at Southern Hotel, Covington, Louisiana, June 8, 2014. Expedia Group sold its Alice hotel operations platform. Flickr.com / Peter Clark
Skift Take
Hotels generally don't want online travel agencies to run their front desks and house-cleaning services. And Expedia Group is much better at marketing and booking hotel rooms than operating them.
Booking Holdings exited its hospitality tech business several years ago, and now Expedia Group seems to have done likewise by off-loading its Alice hotel operations platform.
ASG, a unit of Alpine investors, announced Wednesday that it acquired New York-headquartered Alice, which provides a backend operations platform to hotel staff, from Expedia Group in a "carve-out transaction."
None of the parties were saying how much money changed hands in the transaction, the latest Expedia Group brand disposal as it attempts to simplify its far-flung operations. Alice, according to Crunchbase, raised $39 million in total funding since its 2013 founding.
Expedia Group controlled the company at least
