Skift Forum Asia Video: The Next Era of Lifestyle Hospitality in Asia
Skift Take
In this video conversation from Skift Forum Asia, we hear from Gaurav Bhushan, CEO, Lifestyle of Accor and Mark Peters, Co-Founder and Director of Tribe Hotels on the rise of lifestyle hospitality in Asia.
This sponsored content was created in collaboration with a Skift partner.
In this video:
- Tribe Hotels: An introduction to Tribe Hotels, its approach to unifying high-quality design with affordability and simplicity, and how it plans to retain a unique identity
- Accor Lifestyle: An overview of the division and how newly appointed CEO Gaurav Bhushan plans to expand Accor’s footprint of lifestyle hospitality properties in Asia; and
- Defining ‘lifestyle hospitality’ in Asia: Thoughts on the differences between lifestyle hospitality in Asia compared to other regions and the opportunities for growth.
In this video conversation from Skift Forum Asia, we hear from Gaurav Bhushan, CEO, Lifestyle, Accor about how the organization’s dedicated Lifestyle business unit is currently represented in Asia and plans for future growth in the region. We also hear from Mark Peters, Co-Founder and Director, Tribe Hotels, about how the bespoke brand’s focus on efficiency, flexibility and design-driven comfort is paving the way for hotel experiences at affordable prices.
More content from Accor can be found on Skift.
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