Articles tagged “lifestyle brands”

Jumeirah Skips Luxury in Favor of ‘Upscale Casual’ for New Brand

Jumeirah Skips Luxury in Favor of ‘Upscale Casual’ for New Brand

Andrew Sheivachman, Skift

High-end luxury isn't for everyone, and it makes sense for Jumeirah to explore the upper midscale space; the upscale millennial travelers of today are the future luxury globetrotters of tomorrow.

1 year ago

The Trump Family Has a New Hotel Brand Called American Idea

The Trump Family Has a New Hotel Brand Called American Idea

Deanna Ting, Skift

We have an American idea for President Trump: It might be a better idea to put the country's needs first ahead of attempts to make money from your elected position.

2 years ago

AccorHotels Invests in Boutique Brand 25hours Hotels

AccorHotels Invests in Boutique Brand 25hours Hotels

Deanna Ting, Skift

AccorHotels continues to make strategic investments that attempt to round out its overall portfolio. Investing in a boutique chain like Germany's 25hours is a good way to grow its boutique and lifestyle hotel offerings.

2 years ago

Interview: Commune Hotels CEO on New Lifestyle Properties’ Creative Challenges

Interview: Commune Hotels CEO on New Lifestyle Properties’ Creative Challenges

Alexandra E. Petri, Skift

Thompson Hotel's second Mexico location carves out a unique niche in the resort-ridden Riviera Maya.

4 years ago

Lifestyle Hotels Look for a Local Edge to Stand out in the Market

Lifestyle Hotels Look for a Local Edge to Stand out in the Market

Greg Oates, Skift

The demand for a local, authentic travel experience is now driving large hotel companies to develop new brands to differentiate themselves and deliver experiences that immerse guests in local communities.

4 years ago

Starwood Launches Tribute, Its Second Brand for Independent Hotels

Starwood Launches Tribute, Its Second Brand for Independent Hotels

Jason Clampet, Skift

You want asset light? This is a light asset light strategy that helps big brands provide both an independent touch and the benefits of loyalty at the same time.

4 years ago

The Trouble With Branding: Is It a Lifestyle Hotel or a Condom Brand?

The Trouble With Branding: Is It a Lifestyle Hotel or a Condom Brand?

Jason Clampet, Skift

Our minds aren't in the gutter. We just think a name should mean something. Hotels and their consultants have become so focus-group centric that they are coming up with lazy names.

4 years ago

Viceroy Hotels Founder Spins off Avalon Hotel Brand Under Proper Hospitality Banner

Viceroy Hotels Founder Spins off Avalon Hotel Brand Under Proper Hospitality Banner

Greg Oates, Skift

Small hospitality companies like Avalon represent the last bastion of classic boutique hotel experiences.

4 years ago

Marriott Sees Moxy Brand Leading European Growth

Marriott Sees Moxy Brand Leading European Growth

Dalia Fahmy, Bloomberg

Building at the midrange is a smart strategy.

4 years ago