Trivago Looks to Reorganize With ‘Significant’ Job Cuts
Photo Credit: This is a file photo of Trivago's headquarters in Dusseldorf, Germany. The company expects job cuts and impairment charges. Trivago
Skift Take
It's hard to see how Trivago survives the pandemic without an asset sale or private equity taking it private perhaps.
Faced with a drop of more than 95 percent in referral revenue in the last week of the first quarter, Trivago informed investors that it has started to "make changes to our organizational setup," including "significant" headcount reductions.
Other than chopping jobs, and reducing costs, Trivago didn't specify what organizational changes it is making.
Referral revenue comes from the clicks Trivago charges advertisers when it sends them leads for hotel or vacation rental bookings. In 2019, Trivago generated 74 percent of its revenue from Booking Holding and Trivago's parent company, Expedia Group, so it's clear these two compa
