Travel Advisors See Advantages of Cruise Lines Expanding Scope of Private Islands
Photo Credit: Ocean Cay MSC Marine Reserve is a private island with a conservation focus. MSC Cruises / Conrad Schutt
Skift Take
Just as they've focused on building bigger and more elaborate ships, cruise lines are now seeking to outdo one another with private islands. MSC Cruises' eco-conscious approach is commendable, but will it resonate with passengers?
While private islands operated by cruise lines have long been a staple of Caribbean itineraries, enabling passengers to enjoy a day of sun and sand in an exclusive area right off the ship, the activities and amenities available on these islands are greatly expanding and diversifying.
“There’s no doubt that cruise lines are becoming more competitive with private islands,” said Tanner Callais, founder of the cruise site Cruzely. “If a cruise line has a unique island, it’s an advantage it can use to win over potential customers. And if one cruise line has a must-see island, then all the others will need to step up their game as well.”
While none ignore the desire for sun and sand, the new island concepts are a diverse lot, ranging from theme park attractions to an emphasis on meditative wellness and ecotourism. In most cases, these varying approaches strongly reflect the particular brand of the cruise line, said Brittany Chrusciel, destinations editor of Cruise Critic.
