Hannah Sampson , Skift
Passengers may not care much what executives at cruise companies earn, but it's instructive to realize what goals those CEOs are driven to reach.
2 weeks ago
Hannah Sampson, Skift
As cruise lines find that customers want to spend on experiences, will they seek to offer more personalized options in shore excursions, dining, drinks, and onboard offerings? We think there is potential to further customize what cruise passengers can buy, even on mass-market brands.
2 months ago
Associated Press
While Royal Caribbean is continuing to grow its fleet and its global presence, this move shows that the North American market is also important to cover from multiple departure points. Competition is heating up in South Florida ports, so it's a smart move to station ships within an easy drive of passengers elsewhere in the country.
Cruise lines have had plans for Cuba for years, and they're finally getting to try those out. There are two big unknowns now: Will cruise passengers be interested in the island for the long term, and will the powers in Washington make it easier or more difficult to visit?
3 months ago
Christopher Bodeen and Youkyung Lee, Associated Press
Cruise lines, travel agencies and airlines are getting caught up in the diplomatic tiff and public outcry in China related to South Korea deploying a U.S. missile defense system. There isn't much choice as the Chinese government has banned much of this travel and, at any rate, there is a drop in demand.
Sarah Enelow, Skift
Cruise marketers may already know to pursue millennials and families, but those two groups are incredibly diverse and warrant better targeting.
Nikki Ekstein, Bloomberg
Cruise lines have been trying for years, with limited success, to appeal to younger travelers. Perhaps Celebrity Edge, which will be filled with technological goodies, finally will be the answer.
Muyu Xu, Adam Jourdan, and Hyunjoo Jin, Reuters
South Korea is a popular destination for Chinese passengers, so cruise operators will have to deal will disappointment over canceled visits. But global cruise lines are accustomed to navigating troubled geopolitical waters.
4 months ago
Listen for insight into how cruise leaders are thinking about cultivating future customers.
The "world's largest cruise ship" title gets a lot of attention from cruisers, and Royal Caribbean knows it can pretty much apply the term to any of its Oasis-class ships. More important than a title is the experience, and the cruise line seems to have found the right mix of features to get passengers on board.
Raini Hamdi, Skift
This is a pivotal moment for cruise tourism growth in Southeast Asia, but sustainability has to be in the forefront of development efforts.
There's a lot of year left, but Royal Caribbean executives must be feeling pretty confident to use a word like "sensational." We'll see if reality lives up to the high hopes.
5 months ago
