Airbnb Invests in Tiqets for Experiences That Are Not, Well, Unique

Skift Take
Airbnb may never become a clone of its online travel agency competitors, but it will eventually go more mainstream to attract a wider range of travelers and locals, as the Tiqets investment suggests.
Airbnb led a $60 million investment round into Tiqets, a signal that the homesharing giant realizes that unique experiences only address the needs of a limited segment of travelers and locals.
With the Series C financing round, backed by existing investors HPE Growth Capital and Investion, Airbnb becomes a minority investor in Amsterdam-based Tiqets. Since its founding in 2014, Tiquets has raised total funding of $105.5 million, according to Crunchbase.
Tiqets, which tilts toward mainstre