Aven’s New Booking Engine Targets Hotel Direct Booking Conversions

Key Points

• Aven Hospitality launched a new booking engine designed to keep travelers on a hotel’s website through checkout, aiming to reduce booking abandonment.
• The engine was built from scratch, replacing legacy technology, and allows customization of rooms, rates, and added services during the booking process.
• Early results from pilot partner Navarino Services show over 30% revenue growth in the first month, though broader adoption results are still pending.

Summary

Aven Hospitality has introduced a newly built booking engine aimed at increasing direct hotel bookings by eliminating the need for travelers to leave the hotel's website during checkout. The platform, developed independently of legacy Sabre systems, enables hotels to better customize the booking experience and integrate additional services like trip protection and financing. Early trials with one partner, Navarino Services, have shown promising results with a 30% revenue increase, though wider industry impacts remain to be seen.