High-End Hotels Lean Into Role as Curators of Niche Brands
Photo Credit: Sunset at Rosewood Miramar Beach. The hotel features a retail space run by Goop. Rosewood Hotels & Resorts
Skift Take
At Skift New Luxury, we frequently write about cross-branding efforts between high-end brands. Hotels are especially well-positioned to provide a showcase for niche products and deepen the relationship with their guests in the process.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
At Skift New Luxury, we frequently write about cross-pollination between high-end brands. Hotels are particularly promiscuous when it comes to partnering up.
We've covered hotels working with luxury car companies. We've talked about how they bring in designer brands to stock their bathroom amenities. The new TWA Hotel that opened in May has been masterful in aligning with glam names like the Gerber Group, Jean-Georges Vongerichten, and Intelligentsia Coffee. The Rosewood Miramar Beach in Montecito, California, has given some retail space over to Gwyneth Paltrow's Goop.
As Colin Nagy writes in today's top story,
