Uber Didn’t Listen Enough to Cities, a Top European Exec Concedes
Photo Credit: Jamie Heywood, Uber regional general manager for Northern and Eastern Europe, speaking at Skift Forum Europe. The company is preparing to go public. Skift / Russell Harper
Skift Take
Uber has tried hard to change its image in recent years, but has it worked?
Soon-to-be-public ridehailing company Uber hasn't always had the best relationship with London — its biggest European market — but its regional boss believes the company is now in a "much better place" than it was a year or two ago.
In 2017, Transport for London revoked its license over a "lack of corporate responsibility.” This was reversed after a court hearing, and Uber was eventually awarded a 15-month probationary license, w
