Secret Escapes Boosts European Reach With Irish Acquisition

Patrick Whyte

February 7th, 2019 at 10:15 AM EST

Photo Credit: Two of Secret Escapes' co-founders Alex Saint (left) and Tom Valentine. The company is buying an Irish rival. Secret Escapes

Skift Take

Secret Escapes continues its acquisition spree. The question is what comes next: Will it opt for an IPO or might a buyer be waiting in the wings?

Travel deals specialist Secret Escapes Group has agreed to buy the owner of Irish rival Pigsback.com for an undisclosed amount. The acquisition of Empathy Marketing Limited will see Secret Escapes expand its operations in Ireland. It follows a slew of other deals across Europe, including most recently the assets of bankrupt Amsterdam-based Tr

Online Travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $50 a month.
See the latest online travel headlines.

BEST VALUE

BILLED ANNUALLY

$395 per year

BILLED MONTHLY

$50 per month

($600/year)

CONTINUE

Already a subscriber? Login

Skift Take

Share

Online Travel coverage is exclusive for Skift Pro subscribers.

BILLED ANNUALLY

BILLED MONTHLY